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Honoring Juneteenth in Marketing

For marketers, the commemoration of Juneteenth should not be approached as just another opportunity to push products to Black Americans. In actuality, it should be used as an opportunity for brands to learn and engage with their Black consumers who have supported them for years. It’s an opportunity for brands to address and learn more about issues of inequality and exclusion, so when they do begin to build messaging around events like Juneteenth, it’s aligned and authentic. Why is Juneteenth So Important? The Black Lives Matter movement re-emerged in 2020 as a social justice force with immense transformational power, thus…

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