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How brands can drive the auto industry through multicultural consumer understanding

Did you know that climate change is significantly more likely to be top-of-mind among multicultural consumers as the biggest issue of our generation? But according to the 2023 Alternative Fuel Automotive Industry Landscape Report, we are starting to see signs of plateau from multicultural adults and their interest in purchasing alternative auto fuels. Conducted by My Code Intelligence Center, research was conducted to reveal the insights and behaviors of diverse auto consumers in the U.S., providing marketers in the automotive industry with a series of key points and data to help connect with these audiences and authentically represent them in…

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Connecting with Multicultural Audiences through the Entertainment Industry

Did you know that 82% of multicultural adults have gone to see a movie in theaters at least once in the past year, with 80% planning to see a movie in the next year? Multicultural moviegoers are also 20% more likely to show up to the cinema on opening weekend. According to the 2023 Multicultural Entertainment Report, multicultural audiences are leading cinema’s post-lockdown rebound, with AANHPI and Hispanic audiences showing up in strongest turnout. Yet only 34% of multicultural adults feel understood by the U.S. entertainment industry. With the comeback of wide-release movies since lockdown and the popularity of video...