In 2022, conversations around U.S. women’s rights have reignited worldwide. The overturning of Roe v. Wade motivated activists to speak out against the ruling and inspired women across the country to get involved in political conversations, rejoin marches and run for elected positions.
The reaction to the reversal of the 1973 landmark decision showcased the important role voting plays in shaping the constitutional rights of women. While Supreme Court Justices are appointed at the presidential level, political advertisements targeting women can deeply impact local-level elections (down the ballot). These political campaigns should utilize voting data to better identify and leverage key messages in their upcoming campaigns. My Code’s Intelligence Center research shows how targeting and advertising to female voters is paramount to driving change in voting booths across the country.
Importance Behind Reproductive Healthcare Conversations
According to Intelligence Center’s 2022 Diverse Voter Political Tracker August Report, which asks U.S. multicultural adults their opinion on political issues, more than half of the women disapprove of the U.S. Government’s handling of reproductive healthcare and childcare affordability. A total of 54% of AAPI women, 45% of Hispanic women, and 43% of Black women do not like the way reproductive healthcare is being addressed. This should ring alarm bells for political candidates because there’s a big opportunity to target this audience with a clear plan to potentially gain their votes.
Political campaign managers should focus on the needs of multicultural female voters and implement goals to help them overcome these healthcare obstacles. By authentically tapping into the experience of their constituents, they can build genuine interest that leads to support for their party.
Power of Advertising Among Multicultural Women
According to Intelligence Center’s Multicultural Response to Overturning Roe vs. Wade 2022 report, 69% of multicultural women want to see advertisements represent a clear stance on the issues they care about, while 47% of non-multicultural women feel the same. These results ultimately demonstrate key points to address in the 2022 midterm campaigns when engaging with diverse female voters. Acknowledging their concerns in political advertising can mobilize this critical demographic to support your candidate in the upcoming election.
