The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market.
My Code’s annual resources explore internet usage, social media engagement, language preferences and reactions to help advertisers connect with multicultural and LGBTQ+ audiences.
Adding Pride Code to its suite of digital entities supports My Code’s mission of enabling brands to authentically connect with growing groups of diverse audiences.
Yang’s experience in creating impactful marketing campaigns will support My Code’s growth in the multicultural media and advertising space.
My Code will exclusively represent all advertising inventory for Mochi Magazine, the longest-running online magazine for Asian American women.
This acquisition brings together Impremedia’s iconic and influential local and national brands with My Code’s significant new investments, advanced digital competencies and enormous reach.
The report explores cultural nuances behind multicultural viewing habits as advertisers and multimedia companies seek to build more genuine connections with diverse audiences.
Launching W Code is the next step in My Code’s mission to building a digital media company that enables brands to connect with a growing range of multicultural and diverse audiences.
Formally known as Hispanic-focused H Code, My Code now has the capabilities to reach a wider range of multifaceted and diverse audiences.
Digital media company My Code—formerly known as H Code—found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel excluded from the smart-home tech market.