Ariel’s Project Black® completes purchase of majority stake in My CodeAcquisition intended to accelerate Fortune 500 brand investment in multicultural audiences.
The most prestigious ranking of the nation’s fastest-growing private companies, My Code ranked No. 1,954 on its annual Inc. 5000 list.
The research report conducted by My Code’s Intelligence Center provides key insights and data to arm marketers and brands with culturally nuanced insights allowing for enhanced understanding, deeper connection, and authentic enrichment of the lives of LGBTQIA+ audiences.
The company will integrate their social media assets as sponsored content across its offerings to reach Hispanic audiences, further extending its sports marketing capabilities within the multicultural space.
This fund, announced as part of Publicis Media’s Once & For All Coalition, is a $25 million fund designed to help diverse-owned, -operated, and/or -targeted partners develop content that spotlights diverse voices and storylines.
The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market.
My Code’s annual resources explore internet usage, social media engagement, language preferences and reactions to help advertisers connect with multicultural and LGBTQ+ audiences.