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Updates on the latest topics and trends in multicultural marketing.

The Next Generation of Women’s Sports

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In 1972, the landmark gender equality law known as Title IX banned sex-based discrimination in educational programs that receive funding from the federal government. Up until then, the opportunities for women were limited in collegiate and professional sports, which were male-dominated both on the playing field and behind the scenes. While there’s still much room for growth in terms of providing equal pay and better sporting facilities, we acknowledge the positive effect this game-changing legislation has made on women’s sports and look back to see how far we have come. The WNBA is Adding More Teams The Women’s National Basketball…

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How to Reflect Diversity In Your Visual Marketing

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We have all heard the phrase, “A picture is worth a thousand words.” However, when it comes to representation in marketing, images may not tell the whole story.  Many companies neglect to consider diversity in their imagery, preventing them from connecting with potential clients and customers. Because our mission at My Code is to reshape the future of media to ensure authentic representation for everyone, we put together this post to show your brand how to be more inclusive through visual marketing.  What does diversity in images mean? If you are lacking diversity in your images, it’s probably not your…

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What Every Brand Should Know About the Hispanic Market

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Those who identify as Hispanic, Latino or Latinx make up the largest minority group in the United States. According to the Pew Research Center, the Hispanic population growth increased by 70% between 2000 and 2019, reaching over 60 million people in the country. By 2045, the Brookings Institute reports the U.S. is expected to be “minority White,” making the Hispanic population even more of a critical audience in marketing and advertising messages.  In honor of National Hispanic Heritage Month from September 15 to October 15, here’s a look at what defines the Latinx market to inform brands on how to…

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How Beauty Advertisements Underrepresent Hispanic Women

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Hispanic women are one of the most influential segments of the beauty and self-care industry. In fact, according to an article in Beauty Inc, Latin women outspend the average U.S. beauty consumer by a whopping 30 percent.  Yet despite the massive spending power of Hispanic women, this important demographic is still often underrepresented and overlooked in advertising targeting the American public. For savvy beauty industry insiders, this presents an opportunity to both tap into a potent market and make a real difference in promoting diversity and inclusion. Combating Stereotypes of Hispanic Women in Beauty Advertisements One of the most significant…

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How Marketers Can Celebrate the Achievements of the AANHPI Community

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In the last three years, it has become more critical than ever to exalt the contributions of the Asian American Pacific Islander (AANHPI) community and give voice to its members. Since the start of the COVID-19 pandemic, there has been an increase in anti-Asian hate crimes by up to 189% according to the Center for the Study of Hate and Extremism. In addition, AANHPI communities have been victims of different aggressions, from verbal violence to physical attacks. According to the 2022 AANHPI Consumer Fact Pack from My Code’s Intelligence Center, 77% of AANHPI adults strongly feel that online racial hate…

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How Multicultural Households Are Shifting the Automotive Landscape

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According to the latest research from My Code’s Intelligence Center on the automotive landscape, 9-in-10 multicultural households have at least one vehicle, which mirrors the overall rate of car ownership in the United States. Still, there are some critical nuances among the Hispanic, Black and Asian American Pacific Islander (AAPI)  communities that auto manufacturers should understand to connect with these audience segments.  Multicultural Consumers Tend to Lease Vehicles at Higher Rates One of the most striking differences between the multicultural and other U.S. markets is a lower rate of owning vehicles (68 percent vs 75 percent). Our research found that…

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How Political Advertisers Can Connect With Multicultural Women

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In 2022, conversations around U.S. women’s rights have reignited worldwide. The overturning of Roe v. Wade motivated activists to speak out against the ruling and inspired women across the country to get involved in political conversations, rejoin marches and run for elected positions.  The reaction to the reversal of the 1973 landmark decision showcased the important role voting plays in shaping the constitutional rights of women. While Supreme Court Justices are appointed at the presidential level, political advertisements targeting women can deeply impact local-level elections (down the ballot). These political campaigns should utilize voting data to better identify and leverage…

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How Brands Can Maximize Their Relationship with Black Women Creators

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The power of influencer marketing is on the rise, and the impact and need for Black women creators is undeniable. Their unique ways of storytelling are changing how the world experiences culture, humanity and products across countless industries.   Multicultural creators provide guidance and direction for influencers across the board, but it is Black women creators who are changing the prism of social media marketing. Ultimately, they help companies by driving purchasing decisions among women of color by being strategic in showcasing how brands are relatable and beneficial to their community. From Do-it-Yourself videos to long-form lifestyle content, their unique…

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How AANHPI Communities Can Overcome Mental Health Care Obstacles

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Mental health is one of the issues that is becoming more and more relevant in our society. However, Asian Americans and Pacific Islanders (AANHPI) are often overlooked when it comes to mental health services due to systemic racism and gaps in the healthcare industry. According to the National Alliance on Mental Illness, only 21% of AANHPI adults received treatment for a mental illness in 2020. This is less than other communities that reach out for treatment with Hispanic/Latinos at 35%, Black Americans at 37% and White Americans at 52%. The issue seems to be that AANHPIs don’t often seek help…

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