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For the past five decades, multicultural women have been driving forces in business and entrepreneurship. The United States Census Bureau only started including questions about women’s business ownership in 1972, when around 400,000 businesses were counted as having a female owner.  Throughout these years, a revolution has been brewing in all sectors of the U.S. economy. Multicultural women, in particular, have subverted gender norms and taken a more active role in managerial positions. This is something marketing firms need to understand.  They do it all. Given the changes in gender power dynamics in the economy, more women than ever are…

Today, multicultural audiences have an increasing influence on how mainstream films and television shows are created and shaped.  Future success in the United States entertainment business is dependent not just on which tales are told, but also on how these stories are developed and who is engaged – from concept through execution, promotion, and distribution. There are early signs of a change in the tide of popular culture production, and more authentic multicultural narratives and characters are becoming part of the broader mainstream.  Representation in Hollywood Is Facing a Moment of Truth Even though the United States is a multicultural…

Before the pandemic, the United States was in the grip of a mental health crisis of unprecedented levels. In 2019, 50 million people in the US experienced mental illness, which is nearly 20 percent of the population. Suicidal ideation had just experienced its most significant yearly increase.  Experts say that the last two years of COVID-19 trauma have only made this worse. According to the World Health Organization (WHO), not only has the pandemic increased the need for mental health services, it has disrupted treatment at the same time. This leaves those in need in worse shape than before, with…

The adoption of new technologies by particular consumer segments can be misunderstood by marketers who hold preconceived notions of what buyers want and can afford. These assumptions are based on demographic factors such as ethnicity, age, homeownership status, affluence, and place of residence. However, market behavior is not always logical or determined by cold, hard data. The 2022 report Smart Home Tech: An Opportunity for Growth Lies in Multicultural Consumers sheds light on this fundamental market segment’s needs and wants in the United States. What is smart home technology? Smart home technology comprises a domestic infrastructure of wireless and hardwired systems…

Today, global influencer culture generates profits in the billions of dollars per year (including a staggering $13.8 billion in 2021) as brands seek to associate themselves with aspirational role models that sell an idea of spontaneity and authenticity. Over the past few years, influencers have become professionalized, and the most successful ones are managed by agencies that take a commission for connecting them with clients. This is a new industry and legislation, including anti-discrimination rules, is yet to be fully drawn in most jurisdictions. In the United States, the multicultural workforce faces clear disadvantages already, and an unregulated influencer market could…

Here at My Code, we have decoded the multi-layered and nuanced LGBTQ+ marketing arena because, first and foremost, we are part of it. We employ and partner with LGBTQ+ creators, professionals, and clients to create authentic and relevant materials that not only drive up numbers, but drive forward the march to full equality. We are glad you are here to help. All allies are appreciated. To show our thanks, we would like to share our top tips for doing LGBTQ+ marketing right the first time. Why Marketing Diversity Matters Marketing efforts designed to reach and include the LGBTQ+ community are becoming…

June is upon us, and we are feeling fabulous. Time to break out the rainbow flags and the champagne and celebrate the long road that has got us here and the long road that still lies before us. Because My Code is at the forefront of bringing diverse audiences to traditional media campaigns in innovative and inclusive ways, we are proud to announce the launch of Pride Code. Pride Code is Inclusive Marketing for the LGBTQ+ Community Just as My Code connects and raises the voice of minority-led publishers and creators within the multicultural marketing landscape, Pride Code will focus…

For marketers, the commemoration of Juneteenth should not be approached as just another opportunity to push products to Black Americans. In actuality, it should be used as an opportunity for brands to learn and engage with their Black consumers who have supported them for years. It’s an opportunity for brands to address and learn more about issues of inequality and exclusion, so when they do begin to build messaging around events like Juneteenth, it’s aligned and authentic. Why is Juneteenth So Important? The Black Lives Matter movement re-emerged in 2020 as a social justice force with immense transformational power, thus…