The 2022 Hispanic Consumer Fact Pack offers insights into the population trends and digital lives of Hispanic consumers. The data provides fact-based understanding of the diverse media landscape and how to connect authentically with Hispanic audiences.

This report goes beneath the surface of media consumption to explore why “art” should accompany “science” when engaging with Hispanic audiences so brands can achieve accurate, authentic, and resonant representation.

Additionally, this report examines the role that the Internet plays in the lives of Hispanic consumers, particularly regarding areas of entertainment, TV and film, gaming, online video, podcast, and social media behavior.