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Adidas
Radio Colores
Six-Month Campaign

Where Fútbol, Music and Latinidad Meet

Adidas and My Code created a six-city cultural platform celebrating the many sounds, stories and identities of Latinidad.

Three people smiling inside a vibrant market decorated with colorful papel picado banners; the person on the left holds a framed picture and text about a 1996 comeback.

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The Opportunity

Adidas wanted to connect fútbol with the broader cultural identities of Latino fans across distinct U.S. cities.

Two people sitting on chairs facing each other with microphones, recording a podcast or interview in a colorful bodega-themed studio with shelves of products, neon signs, and a banner reading 'es un sentimiento' and 'radio colores.'Three smiling people standing in front of colorful papel picado banners; man on left with dreadlocks, woman in center with long dark hair, man on right holding a soccer ball wearing an Adidas sweatshirt; text reads Radio Colores & adidas Fútbol Society Elevate Fútbol & the Culture Around It.Young man with tousled brown hair smiling and sitting with crossed arms in front of a microphone in a casual indoor setting.

Our Approach

My Code created Radio Colores as a six-part, podcast-style video platform hosted by Jessica Flores, giving distinct U.S. Latino communities a voice through music, fútbol and personal storytelling across Reels, Stories, YouTube and editorial.

The Results

1.9M+

Video Views

11x

Average Reaction Rate

3x

More engagement than sports content on Remezcla’s feed

Sources: Campaign wrap reports; Meta Business Manager; YouTube Analytics; My Code publisher analytics

Core Solutions

Content + Storytelling

Growth Audience Media

The Work

Two women seated facing each other in a colorful room decorated with soccer-themed items, pennant flags hanging from the ceiling, and shelves displaying various merchandise; one woman wears a green jacket and white sneakers, the other a black jacket and blue sneakers, speaking into microphones.Two people sit facing each other on metal chairs in a colorful room decorated with soccer memorabilia including jerseys, soccer balls, flowers, vintage TVs, and neon signs; one person is wearing a light jacket and red shoes, the other is in a blue jacket and white shoes, with a subtitle reading 'That rivalry, right?'.Two women seated on colorful folding chairs facing each other and talking into microphones in a vibrant studio decorated with soccer balls, trophies, and sports-themed items.Two people seated and having a conversation in a studio with microphones; one person wears a black polo shirt and jeans, and the other wears a black Galaxy sports jersey and white pants. The background has colorful cards on green walls and a large white Adidas logo.Man with mustache and tattoos sitting on a chair in front of a microphone, speaking in a studio with a net backdrop and multiple soccer balls on the floor.Young man with light brown hair smiling, wearing a dark shirt, with blurred sports jerseys hanging in the background and an Adidas logo visible.

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