Built for the audiences shaping what’s next.

A young man wearing a dark blue hoodie and apron stands with arms crossed next to a young woman in a white and black striped sweater, both smiling inside a hardware store with shelves stocked with various products.

We started 10 years ago in Southern California, before multicultural marketing and cultural intelligence became buzzwords. Our origin was rooted in a simple belief: brands build deeper connections when they truly understand the cultures and communities they want to reach.

Listening is embedded in everything we do. It is a tool, a process, a hiring strategy, and an approach we bring to every brief.

Culture speaks, and My Code listens- intently. This ensures we understand what culture is actually saying and can build strategies that move our clients into authentic, uncharted territory with the audiences shaping tomorrow.

Culture is always moving. The brands that listen closely can move with it.

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Confident young woman with an afro hairstyle wearing a bright blue cropped button-up shirt, beige pants, hoop earrings, and a silver choker necklace, posing outdoors with an urban building background.
50M+

Multicultural Adults Reached Monthly

Comscore-verified reach across Black, Hispanic, and AANHPI adults 18–54.

965,000+

Consumer Interviews

Proprietary research on culture, media, behavior, and brand affinity.

10+

Years of Cultural Intelligence

Continuous learning across the communities shaping America.

Our mission is to create a future for media and advertising where everyone is authentically represented. We’re committed to preserving, investing in, and amplifying the most coveted media brands and storytellers.

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Turn Culture Into Growth

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Grand Prix + 2 Golds · Remezcla Agency / MLB Baseball Origin Stories

2026 Digiday Top Workplace

2x Finalist · vitaminwater + BACARDÍ

Finalist · Pepsi

Best Agency Partnership · Starbucks Holiday Traditions with Spark Foundry

Inc. 5000 Honoree

Bronze · Media Connections & Content Strategy Impact · GMC Sierra

1 Gold, 4 Silver + 1 Bronze · Starbucks, GMC + Delta Air Lines