We exist to elevate diverse voices and empower brands to build lasting relationships with Hispanic, Black, AANHPI, and LGBTQIA+ communities
Cultural media brands serving Hispanic and Black audiences
From style and beauty, sports and entertainment, to music, food, and family, our brands educate, entertain, and engage.
My Code is the leader in diverse digital reach
Our 20 O&O brands and 1,000+ strategically curated publisher partnerships are focused on content that resonates with Hispanic, Black, AANHPI and LGBTQIA+ communities. Driven by our insights and powered by proprietary ad tech, our direct 1:1 publisher partnerships are vetted, brand-safe, IVT- and MFA-free, and ALWAYS culture-first.
*Comscore, Plan Metrix Key Measures February 2024
Recent WORK
NEWS
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AD EXCHANGER
Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business
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DIGIDAY
My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing.
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CAMPAIGN LIVE
How marketers can engage Black consumers on TikTok
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THE DRUM
Building relationships with diverse consumers key to success says My Code boss
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WALL STREET JOURNAL
Ariel Investments Buys Multicultural Media Company My Code
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AD WEEK
Allyship With HBCUs Is More Than a Marketing Campaign
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AD WEEK
Black-Owned Publishers Are Building More Collaborative Collective Models to Court Brand Budgets
My Code is majority-owned by Ariel
Alternatives LLC's Project Black®
which aims to scale sustainable minority-owned businesses to serve as leading vendors to Fortune 500 companies, supporting supply chain diversity.