Our purpose-driven media platform allows advertisers to invest in minority-owned and led publishers, creators, and producers while brands can discover and reach diverse audiences – all with one media company.
A Powerful Media Platform For Good
Decoding Diverse Audiences For Better Reach
My Code decodes the nuances of diversity and encodes a better ecosystem for consumers, publishers, creators, and brands. By simplifying the complexities of the multicultural marketing landscape, it enables more profound, meaningful connections via media solutions, insights, and award-winning content.
My Code’s advertising solutions are powered by its proprietary insights platform that allows marketers to connect with Hispanic, Black, AANHPI and LGBTQIA+ consumers.
Brands + Advertisers
With its suite of diverse consumer Codes inclusive of H Code, B Code, A Code, and Pride Code, brands and advertisers can reach over 60 million Hispanic, Black, AANHPI and LGBTQIA+ audiences across 800+ publishers sites. Connect with the My Code sales team to learn more about what codes are available for your brand.
Publishers
By partnering with My Code, publishers can gain more value with their multicultural audiences. Our direct media sales team and proprietary technology stack help to drive unique revenue via direct IO campaigns, PMP/PG, and programmatic methods.
Strong Impact For Your Brand
With measurable impact, My Code has proven to be the best multicultural platform to reach diverse audiences in the U.S. No other media company offers true multicultural media at scale powered by intelligence and culturally nuanced content.
Brand Lift*
+26
brand awareness
+18
brand affinity
+29
purchase intent
Video and High-Impact Ads
- Our VCR benchmarks exceed industry standards by 1.04x to 1.09x, with averages from 73% to 76%.
- Our High-Impact Ad offerings exceed standard display benchmarks by 10x to 30x, with CTRs ranging from 1% to 3%.
*Source: Intelligence Center from My Code Brand Lift Studies FY 2021; Brand Affinity and Purchase Intent reflect average Top Box scores out of a five point scale.
Intelligent Resources
Research
Get the latest multicultural consumer insights to power your brand’s marketing.
Fact Packs
Stay up to date with the latest multicultural consumer insights and behaviors.
We don’t like to brag but…
Every day these leading consumer brands trust My Code with their multicultural media campaigns and marketing solutions.
