My Code is your modern media partner. Our culture-first approach empowers brands to create lasting bonds with Hispanic, Black, AANHPI & LGBTQIA+ communities.
Connecting through Culture
We Speak Culture
At My Code, we’re building a future for media and advertising where everyone is authentically represented. We’re on a mission to revolutionize how brands connect with diverse and multicultural audiences, and that mission starts with us.
As cultural insiders, we’ve created a model that marries our personal lived experiences with first-party data, culturally nuanced insights, custom creative, community-centric media properties and unmatched distribution. Together, our approach helps brands stay relevant in the eyes of America’s fastest growing, most influential communities.
Think of us as your cultural compass, guiding you to a more relatable, inclusive and memorable brand story.
Brands + Advertisers
Partner with My Code to create campaigns that deliver “You Get Me” moments, and achieve all of your diverse marketing goals with one partner – without sacrificing quality and integrity. We’ll help you create the best approach to reaching and resonating with Hispanic, Black, AANHPI and LGBTQIA+ audiences.
Publishers
By partnering with My Code, publishers can gain more value with their multicultural audiences. Our direct media sales team and proprietary technology stack help to drive unique revenue via direct IO campaigns, PMP/PG, and programmatic methods.
Performance is our Priority
Our dedication to getting diverse marketing right, paired with our product suite and data-informed approach, enables us to evolve to meet the needs of our audiences – and drives brand campaign success.
Brand Lift*
+74
Brand Awareness
+44
Ad Recall - Our high impact ad offerings exceed standard display benchmarks by 8x to 20x
+35
brand consideration
Video and High-Impact Ads
- Our VCR benchmarks exceed industry standards by 1.04x to 1.09x, with averages from 73% to 76%.
- Our High-Impact Ad offerings exceed standard display benchmarks by 10x to 30x, with CTRs ranging from 1% to 3%.
*Source: Intelligence Center from My Code, Analysis of 22,220 responses to My Code Online Lift Campaign Measurement Studies conducted in 2022 across Entertainment, Alcohol, CPG (Household, Consumable, Personal Care), Consumer Electronic, Auto, Tech, CPG(Pet), and Personal Finance categories
OUR RESEARCH
Industry Insights, Culture & Politics
Get the latest multicultural and diverse consumer insights to power your brand’s strategy.
Fact Packs
Stay up to date with the latest multicultural and diverse consumer insights and behaviors.
We don’t like to brag but…
Every day these leading consumer brands trust My Code with their multicultural media campaigns and marketing solutions.
Partner Programs
