Recent Work
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Case Studies
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Recent Work ✷ Case Studies ✷
WE DEVELOP CULTURALLY RELEVANT EXPERIENCES
In today’s fragmented media landscape, capturing attention isn’t enough — you need to resonate, play, connect, mobilize.
My Code’s creative agency develops content that reflects real lives — authentic, layered, and beautiful.
Our in-house studio delivers emotional resonance with creative rooted in community and culture.
We turn insight into impact, crafting stories that stop scrolls, spark movements, and honor identity.
REMEZCLA BEAUTY
Sephora
Beauty rituals are a powerful expression of cultural identity, and Remezcla unveiled this connection with the launch of its dedicated Beauty Vertical on International Women’s Day. Partnering with Editor-in-Chief Thatiana Díaz and leading Latine beauty journalists and creators, Remezcla produced original content at the intersection of beauty, culture, and lifestyle. Sephora’s collaboration extended into Major Mujeres, a music editorial series highlighting influential women, where honorees shared how Sephora products empower their creative journeys. The campaign consistently met and exceeded benchmarks, generating high engagement and click-through rates across all channels.
MEJOR CON-HOLDING THE LINE & GAME DAY ANTOJOS
Pepsi / NFL
Pepsi® wanted to create real conversations around food by connecting with the Latine community’s love for culinary traditions during NFL game days. Remezcla brought this to life through two original series produced across key markets — Miami, Los Angeles, and New York. Game Day Antojos celebrated the food traditions of Cuba, Mexico, and Puerto Rico through photo stories at local eateries, while Holding the Line brought together line cooks from beloved restaurants to take over the tailgate scene. The campaign beat social KPIs by nearly 4x, with almost one million engagements, over 14 million video plays, and some of the highest viewer return rates across games.
RADIO COLORES
Adidas
Fútbol has always lived at the vibrant intersection of Latine culture, passion, and community connection. Remezcla transformed this energy into Radio Colores, an innovative radio-style video series hosted by Jessica Flores, where fútbol players and Latine creators shared stories from six unique locations. Through a phased, long-flight strategy, Remezcla optimized performance over time, ultimately driving engagement rates 11 times above benchmarks. By blending soccer pride with multi-generational nostalgia and cultural authenticity, the series struck an emotional chord and proved that fútbol’s cultural resonance transcends the game itself.
#WEBUILTTHIS
Spectrum
Black excellence deserves to be celebrated on and off the screen. B Code and Spectrum teamed up for #WeBuiltThis, a campaign elevating the stories of Black professionals like Rod Gardner and Angel McCoughtry — athletes who are redefining success from the home court to the boardroom. By showcasing how innovation and creativity fuel unconventional career paths, the campaign authentically aligned with Spectrum’s brand purpose. It exceeded guaranteed page views and outperformed engagement benchmarks, proving that when brands celebrate cultural contributions meaningfully, they drive both inspiration and measurable impact.