Publishers
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Publishers
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Publishers ✷ Publishers ✷
What sets My Code’s media solutions apart are the following three pillars:
1
Scale with premium diverse publishers
2
High impact creative
3
Data: Insights and audience segments
The above components produce PERFORMANCE AT SCALE.
Scale with premium diverse publishers
My Code owns and operates 20 in-culture media properties, most of which are showcased here, reaching Hispanic and Black audiences
In addition, we’ve built exclusive and semi-exclusive direct partnerships with over 1,000 diverse-targeted publishers, many of which leverage our class-leading ad technology to deliver our ads
These partnerships are with VETTED diverse publishers, content, and audiences (based on work done by our team, driven by our proprietary insights, and a culture-first approach)
1000+ Endemic Publishing Partners, Including…
20 owned and operated by My Code
My Code reaches 67% of the total US diverse audiences
And we can reach your audience across all major digital formats, including high impact display, digital audio, CTV, Display, and premium video
High Impact Creative
My Code’s proprietary high-impact ad units, Spectra, have significantly higher engagement and deliver strong results.
These high impact ad units, named SPECTRA, are only available through My Code and are custom built and delivered to our media by our in-house design team.
Want to learn more about Spectra?
Data:
Insights and
audience segments
Our Intelligence Center is the foundation of those data and insights. We have an entire team that is focused on helping to refine, define, and pinpoint different cultural segments within growth audience consumers. They do this through proprietary paneled research - we panel portions of our audience and get first party data back from them and then put out research and insights based on that.
To learn more about our Intelligence Center
We take the foundation of our Intelligence Center and combine it with our other data layers, including behavioral data, content targeting, contextual targeting, first and 3rd party data, and extended audiences. With these inputs, My Code creates proprietary targeted growth audience segments that align with your brand and goals.
My Code outperforms industry benchmarks
CLICKTHROUGH RATE
3.9x
AD RECALL
1.5x
ALL OF THIS PRODUCES PERFORMANCE,
AT SCALE
BRAND FAVORABILITY
2.2x
BRAND CONSIDERATION