Intelligence Center
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Insights
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Research
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Intelligence Center ✷ Insights ✷ Research ✷
We don’t just observe culture – we breathe it.
DECODE WHERE CULTURE COMES FROM
With deep connections to growth audiences, our Intelligence Center uses always-on market research and social listening to track subtle shifts that drive what people buy, watch, and believe.
Our unique combination of data analytics plus genuine community connection keeps us in tune with the signals that algorithms miss. All of this fuels our strategy — and our results.
CULTURAL INSIGHTS
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Diverse 360: Black Culture in Action
August 2024
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Diverse 360: Hispanic Culture in Action
June 2024
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![Latine Gen Z Influence Report II: Culture & Authenticity]()
Latine Gen Z Influence Report II: Culture & Authenticity
May 2024
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THE LATINE GEN Z INFLUENCE REPORT
September 2023
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LGBTQIA+ CONSUMER INSIGHTS
June 2023
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AANHPI Consumer INSIGHTS
May 2023
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The Power of Values-driven marketing to black consumers
December 2022
INDUSTRY INSIGHTS
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DRIVING DIVERSITY: UNLOCKING AUTO MARKETING OPPORTUNITIES IN THE EVOLVING AUTOMOTIVE LANDSCAPE
March 2024
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RETURNING TO UPWARD MOMENTUM: UNLOCKING VALUE IN THE DIVERSE U.S. TRAVELER LANDSCAPE
August 2023
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MULTICULTURAL ENTERTAINMENT: UNLOCKING POTENTIAL FOR GREATER MOMENTUM AMONG U.S. MULTICULTURAL FILM AND TV AUDIENCES
March 2023
POLITICS
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![Early Impressions of Trump's Second Term]()
Multicultural Political Tracker: Early Impressions of Trump’s Second Term
April 2025
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Multicultural Political Tracker: Motivations & Media Sources in the 2024 Election
January 2025
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![Multicultural Political Tracker – Raising Our Voices for a Better Future, September 2024]()
Multicultural Political Tracker: Raising Our Voices for a Better Future
September 2024
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![DIVERSE POLITICAL TRACKER – Raising Our Voices for a Better Future]()
DIVERSE POLITICAL TRACKER: Raising Our Voices for a Better Future
May 2024
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DIVERSE POLITICAL TRACKER: VOTING FOR A NEW YEAR OF HEALTH AND PROSPERITY
January 2024
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DIVERSE POLITICAL TRACKER: UNDERSTANDING DIVERSE AND MULTICULTURAL AMERICANS’ OPINIONS ON SYSTEMIC REFORM
September 2023
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UNDERSTANDING VOTER MOTIVATIONS AHEAD OF NOVEMBER 2024
August 2023
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UNDER PRESSURE: DIVERSE CONSUMER RESPONSES TO ECONOMIC ANXIETY IN 2023
April 2023
