Reaching Multicultural Voters With Precision

A statewide media strategy built to reach Black and Hispanic Maryland voters during a competitive U.S. Senate cycle.

Angela Alsobrooks smiling and wearing glasses and a plaid blazer stands next to a smiling man in a suit and tie outdoors, with text beside them that reads "Angela Alsobrooks for U.S. Senate" and a disclaimer stating approval and payment by Alsobrooks for Senate.

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The Opportunity

The campaign needed to efficiently reach African American and Hispanic voters 18+ across Maryland with relevant election messaging.

Two women warmly greeting each other by holding arms and smiling, with a blue curtain background and campaign text that reads: Angela Alsobrooks for U.S. Senate endorsed by The Washington Post.

A smiling woman looks at a young girl with a fork in her hand as they sit together at a table with food and a glass of iced tea in a warmly lit restaurant, with overlaid text saying 'AND CREATE OPPORTUNITY FOR ALL MARYLANDERS'.

Our Approach

My Code paired multicultural voter insights with statewide programmatic video and display, reaching Black and Hispanic Maryland voters with precision while driving efficient attention and action.

The Results

3.6M

Impressions

72%

VCR vs. 70% Benchmark

2.3x

CTR Benchmark

Sources: Campaign wrap reports; programmatic media platform reporting

Core Solutions

Growth Audience Media

More Work

Explore All Work

Creating a New Home for Multicultural Beauty

Sephora

Turning Neighborhood Color Into Culture

Vitaminwater

Get in Touch

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