Refreshing the Holidays Through Culture

Coca-Cola and My Code brought Black and Hispanic holiday traditions to life through food, family and social-first storytelling.

Woman in a red sweater serving food from a white casserole dish on a red tablecloth in a modern kitchen, with a bottle of Coca-Cola nearby.

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The Opportunity

Coca-Cola wanted to own the emotional energy of holiday gatherings while connecting authentically with Black and Hispanic audiences.

Man wearing a red and black Christmas sweater with white snowflakes drinking from a glass bottle of Coca-Cola in a room decorated with colorful holiday lights and Christmas trees.

Four adults happily sharing a meal around a round table covered with a red tablecloth, featuring dishes of food and two bottles of Coca-Cola in a warmly lit kitchen decorated for Christmas.

Our Approach

My Code built two audience-specific holiday story worlds—Seasoned and La Nochebuena—using creator-led food narratives, editorial integrations, high-impact creative and full-funnel media to make Coca-Cola part of the gathering.

The Results

29.6M

Impressions

9.5x

CTR Benchmark on Remezcla

833K

Video Views

Sources: Campaign wrap reports; My Code publisher analytics; Meta Business Manager

Core Solutions

Content + Storytelling

Growth Audience Media

The Work

Person wearing a white cowboy hat and a festive Christmas sweater, pointing toward the camera in a decorated room with a Christmas tree, colorful string lights, wreath, and stacked books.

Christmas ornament of Santa Claus with white beard, red suspenders, and red pants holding and drinking from a small Coca-Cola bottle, hanging on a decorated Christmas tree with red and white ribbons and lights.

Four people smiling and toasting with glass Coca-Cola bottles over a table with lit red candles and festive decorations in a warmly lit room.

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