Get in Touch

Have a question, idea, or opportunity? Send it our way. We’ll make sure it reaches the right team.

Thank you, your submission has been received! A member of our team will get back to your inquiry within 24 hours.
Oops! Something went wrong while submitting the form.
Be the first the hear when My Code IQ launches
Join Early Access
WorkCapabilitiesWho We AreCareers
Let's Talk

Be First to Know

My Code IQ is coming soon. Sign up for launch news and future access details.

Thank you! Stay tuned for My Code IQ updates and more!
Oops! Something went wrong while submitting the form.
Coca-Cola / Sprite
Holiday Season

Turning Holiday Traditions Into Something Snackable

Sprite and My Code invited diverse food creators to remix traditional holiday dishes into unexpected, bite-sized moments for Sippin’ Season.

A woman with dark hair tied back with a red ribbon, wearing a green top, leans on a kitchen counter smiling. The counter has a green bowl of lemons, a can of Sprite cranberry flavor, and a wooden tray with appetizers. Behind her is a window with bamboo blinds and a decorated Christmas tree.

00:00

/

00:00

The Opportunity

Sprite wanted to make Winter Spiced Cranberry feel essential to holiday gatherings by connecting the product to familiar traditions in a fresh, culturally relevant way.

Wooden cutting board on a kitchen stove with ingredients including sliced plantains, shredded cheese, red sauce, a brown powdered spice, and thinly sliced cured meat, with a person in green sleeves standing behind.Woman in a green shirt and brown apron uses a large mortar and pestle in a kitchen decorated with Christmas garlands, a tree, and a wreath.

Our Approach

My Code developed Make It A Snack! as a creator-led food series, inviting diverse voices to reinvent familiar holiday dishes into snackable moments with Sprite Winter Spiced Cranberry woven naturally into each story.

The Results

10.1M

Social impressions delivered, 7.5% above goal

80.6%

Video completion rate, vs. 70% benchmark

+9 pts

Lift in purchase intent vs. control

+11 pts

Lift in recommendation intent vs. control

Sources: Campaign wrap reports; Meta Business Manager; My Code publisher analytics

Core Solutions

Content + Storytelling

Growth Audience Media

The Work

A limited edition green can of Sprite Winter-Spiced Cranberry placed on a kitchen counter with a person in the background preparing wrapped snacks on a wooden cutting board, and a bowl of lemons on the left side.Person assembling small sandwiches or sliders with crispy crust, wrapped with thin slices of cured meat on a green banana leaf on a stove, with a separate plate of cured meat and a green stone mortar with pestle in the background.A woman with dark hair tied back, wearing a green shirt and brown apron, is holding a piece of food and using a spoon to add sauce or topping inside it in a kitchen setting with plants and shelves in the background.

More Work

Explore All Work

Building a Cultural Franchise Made to Last

GMC

Creating a New Home for Multicultural Beauty

Sephora

Subscribe to Our
Newsletter "The Pulse"

My Code logo pink
© 2026 My Code | NYC | CHI | LA
Privacy Policy