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Sephora
Beauty Launch
Year-Long Partnership

Creating a New Home for Multicultural Beauty

Sephora and My Code built a year-long beauty platform designed to show up where culture, creators and community meet.

A woman with curly hair and dark clothing is writing on a glass surface with red marker; the writing is cursive but not fully legible.

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The Opportunity

Sephora wanted to establish deeper relevance with multicultural beauty consumers while owning a meaningful, sustained space in culture.

Woman with long black hair applying red lipstick using a mirror, with text about Suzy Exposito, Major Mujeres Honoree, discussing natural beauty and favorite products, presented by Sephora.Smiling woman with long dark hair in a blue and gray sweater sitting at a wooden table holding a pink Sephora beauty kit product, with two pink beauty kit packages on the table next to a vase of yellow flowers and framed abstract art on the wall behind her.Gissel Alvarez, wearing a pink sweater, applies makeup with a brush while looking in a mirror, with text overlay about her talk on beauty, confidence, and favorite products, presented by Sephora.

Our Approach

Together with Remezcla, we built an always-on platform that paired editorial authority and creator storytelling with a Remezcla Studios launch event, experiential moments, social and premium media.

The Results

18

Campaigns Executed

4.2x

Social CTR Benchmark

+350K

In Added Value

Sources: Campaign wrap reports; My Code publisher analytics; Meta Business Manager

Core Solutions

Cultural Intelligence

Content + Storytelling

Growth Audience Media

The Work

A smiling woman in a blue and white patterned sweater and skirt sits at a round wooden table holding skincare products, with a pink product box and a white vase with yellow and purple flowers on the table, and two abstract framed artworks on the wall behind her.Woman with long curly hair resting her chin on her hand, wearing a colorful knitted sweater with pink, blue, yellow, and burgundy stripes, smiling gently in front of a neutral background.Hand with dark nail polish and a denim sleeve holding a pink bottle of Glow Recipe Watermelon Glow Pore Tight Toner on a wooden table next to two other pink Glow Recipe skincare bottles, with a pink product box and a white textured vase with yellow and purple flowers in the background.Smiling woman with curly hair holding a pink cloth labeled 'BRAVO' behind a white table displaying four hair care products in bottles and tubes.Woman with long curly hair sitting at a white table, touching her hair, with a pink tube of Dae hair product on the table in front of her, white wall with framed black-and-white photos in the background.Woman with curly hair and natural makeup holds a small perfume bottle, smiling softly, against a background with green leaves and abstract art.

More Work

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