Redefining What Black Innovation Looks Like

Spectrum and My Code spotlighted Black innovators reshaping entrepreneurship, technology and creativity during Black History Month.

Two women facing each other against a blue background with large text 'WE BUILT THIS' and smaller text 'PRESENTED BY Spectrum'. The woman on the left has curly black hair and wears a white sleeveless top, and the woman on the right has curly blonde hair, glasses, and wears a black outfit.

00:00

The Opportunity

Spectrum wanted to show how connectivity powers progress by elevating authentic stories of Black excellence beyond traditional Black History Month messaging.

Two people seated facing each other in a studio setting with recording equipment visible; a woman on the left is reading from a paper and a man on the right listens attentively, a soft background with a wooden table and decorative plant behind them.

Person with curly hair and sunglasses standing in a restaurant dining area with wooden chairs and tables, with large text overlay reading 'DAISHA BOARD'.

Our Approach

My Code built #WeBuiltThis around innovators redefining “Black jobs,” translating a timely cultural conversation into an editorial series supported by creator and influencer amplification, premium media, high-impact display and social distribution.