Consumers now identify with increasingly diverse backgrounds. They not only require but also deserve to be approached with thoughtful messaging rooted in deeper understanding and respect for their nuanced differences.
One Code, Multiple Audiences
With My Code, advertisers can leverage targeted data and consumer insights to inform product development, media targeting capabilities, and content creation across all of My Code’s demographic-based verticals: H Code, B Code, A Code, W Code and Pride Code – effectively making it a “one-stop-shop” for teams building their multicultural marketing suite.
Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching Hispanic audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by building a diverse company and unlocking multicultural audiences through data and authentic creative and content.
B Codeʼs mission is to empower brands with the tools and resources to deliver impactful & culturally-nuanced messaging for Black consumers. Our constantly evolving cultural insights and expertise, combined with the dynamic reach of our premium Black-owned publishers network, ensures that your brand’s message is efficiently delivered to the audience you need.
A Code is the digital media solutions platform for brands to deliver authentic and nuanced messaging and content to the AANHPI community. Our unity of proprietary data intelligence, custom creativity, and multicultural expertise allows brands to reach and engage with the fastest-growing and most diverse consumers in the United States.
W Code is the digital media solutions platform for brands to deliver authentic messaging and content to the female audience across a diverse publisher network, our O&O properties, and female-led influencer content. Leveraging our proprietary data through our Intelligence Center, custom creative, and multicultural expertise, brands can now engage authentically with the multicultural female consumer, which is inclusive of anyone who identifies as a female such as mothers, transgender women, etc.
Pride Code celebrates the power of love. This year we’re putting the focus on love and showcasing the broad spectrum of love in the LGBTQIA+ community and beyond. From romantic and family relationships, to the power of community and friendships, and ultimately spotlighting self love and the joy in it. Brands will be able to authentically connect with these audiences through custom content, turnkey activations, integrated partnerships with publishers and talent, and media products and distribution.
