At My Code, we don’t just seek diversity; we celebrate it. Our latest report, Diverse 360: Black Culture In Action, delves into the importance of values-driven advertising and uncovers actionable steps for brands to deepen authenticity with Black consumers.

Projected to reach $1.7T by 2030, Black consumers’ influence in the market is more impactful than ever, presenting a significant opportunity for advertisers. As Black consumers' spending power rises, it is also critical to understand that this audience is more likely than non-Black consumers to switch brands if they feel misunderstood.

Our report illuminates the role of culture in messaging, and offers a three-pronged framework to develop advertising that resonates with Black consumers, supported by data-backed “pillars of authenticity” to guide brands in building deeper, more meaningful relationships.

Download our report to discover actions brands can take to connect with Black audiences and enhance consumer connections with the brand, such as:

• How to craft meaningful messages that align with the values of Black consumers.

• The importance of showing up year-round and during pivotal moments.

• Insights into digital platform usage among Black consumers and where their interests are growing.

Explore our insights and transform your brand’s impact with Black audiences.