This report dives into the media consumption habits and cultural preferences that shape how Hispanic consumers interact with brands. We explore:

• The Digital Landscape: Discover the digital platforms where Hispanic audiences are most receptive to your advertising.

• The Power of Authenticity: Learn how to craft messaging that resonates with the Hispanic community by celebrating their cultural richness and mainstream impact.

• Building Long-Term Engagement: Move beyond one-off campaigns and embrace an always-on strategy for fostering deeper connections throughout the year.

Key Findings

• 89% of Hispanic adults 18-24 watch online videos daily, and 35-44s also drive this growth trend with an +8 pt. year-over-year increase to 79%

• 85% of Hispanic adults are daily social media users

• Language alone isn't enough. Hispanic consumers crave genuine stories that reflect the diversity of their cultures.

• Stereotypes, even when recognized as true by the audience in question, come off as a superficial understanding of the community, and can lead to audiences seeing the brand as ignorant towards their needs and lived experiences.