We connect brands with the passions, people and communities that shape culture.
Cultural media brands fueling
Gen Z and Millennials
From style and beauty, sports and entertainment, to music, food, and family, our brands educate, entertain, and engage.
My Code DRIVES ENGAGEMENT FOR BRANDS
Our 20 O&O brands and 1,000+ strategically curated publisher partnerships are focused on content that resonates with growth audiences. Driven by our insights and powered by proprietary ad tech, our direct 1:1 publisher partnerships are vetted, brand-safe, IVT- and MFA-free, and ALWAYS culture-first.
*Comscore, Plan Metrix Key Measures February 2024
Recent WORK
NEWS
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AD EXCHANGER
Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business
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DIGIDAY
My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing.
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CAMPAIGN LIVE
How marketers can engage Black consumers on TikTok
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THE DRUM
Building relationships with diverse consumers key to success says My Code boss
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WALL STREET JOURNAL
Ariel Investments Buys Multicultural Media Company My Code
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AD WEEK
Allyship With HBCUs Is More Than a Marketing Campaign
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AD WEEK
Black-Owned Publishers Are Building More Collaborative Collective Models to Court Brand Budgets
My Code is majority-owned by Ariel
Alternatives LLC's Project Black®
which aims to scale sustainable minority-owned businesses to serve as leading vendors to Fortune 500 companies, supporting supply chain diversity.