CONNECT WITH PEOPLE,

NOT JUST DEMOGRAPHICS.

BCode

Lifestyle

RMG

Music

Pride Code

Entertainment

ACode

GEN NXT

Sports

The Culture Suite

IRL

Beauty

Fashion

BCode ✷ Lifestyle ✷ RMG ✷ Music ✷ Pride Code ✷ Entertainment ✷ ACode ✷ GEN NXT ✷ Sports ✷ The Culture Suite ✷ IRL ✷ Beauty ✷ Fashion ✷

At My Code, we connect brands with today's fastest-growing, influential consumer audiences by connecting with what they love, content they watch, and where they are.

Black audiences are aware of their buying power and are more likely to switch brands when they feel misunderstood. 

  • An overwhelming 72% of Black consumers express a desire to see brands acknowledge the community year-round. 

  • My Code connects brands to the people driving what’s next, reaching 67% of total US black consumers 

  • My Code at work for Black Audiences

1) ESPN’s You Had to Be There campaign tapped into the deep cultural connection between the NBA and the Black community, where over 80% of Black adults express strong interest in the Finals and Playoffs. Partnering with My Code, ESPN engaged influencers to share personal childhood memories of iconic NBA moments, highlighting how those experiences shaped their love of the game. Through authentic storytelling, the campaign brought to life the cultural resonance of the NBA Postseason—driving awareness, engagement, and connection with Black audiences.

Black

Hispanic audiences are consumers and shapers of culture and they make up 25% of Gen Alpha and Gen Z.  

  • 57% OF MAINSTREAM CONSUMERS SAY THEIR BRAND PREFERENCES ARE STRONGLY INFLUENCED BY MULTICULTURAL & DIVERSE COMMUNITIES, INDICATING A BROADER MARKET IMPACT BEYOND JUST DIVERSE CONSUMERS. - Horowitz report 

  • An overwhelming 79% of Latine Gen Z expresses a desire to learn more about a brand that utilizes imagery perceived as authentic.

  • My Code connects brands to the people driving what’s next, reaching 64% of total US Hispanic consumers 

  • My Code at work

Ulta Beauty’s Belleza Remix celebrated the richness of Latine beauty through a culture-first content platform that spotlighted expression in music, festivals, and fandom—spaces where Latine beauty is rarely championed. Launched on International Women’s Day, the campaign featured video profiles, editorials, and social content that asked Latinas, “What does beauty mean to you?” The initiative not only positioned Ulta at the forefront of culture but also drove powerful results, increasing brand affinity and purchase intent.

Hispanic

My Code delivers content that resonates across AANHPI-focused publishers and a network of influencers

  • My Code at work

Hormel’s SPAM – An Islander Love Story campaign deepened affinity with AAPI audiences by celebrating the brand’s longstanding cultural connection to the Filipino community. In partnership with My Code and influential AAPI creators, the social-first campaign shared authentic stories, childhood memories, and culinary traditions that showcased SPAM as both a beloved ingredient and a cultural icon. Through Instagram and TikTok video, stories, and carousels, the campaign sparked meaningful connections—delivering results well above VCR and engagement benchmarks all while reinforcing SPAM’s place at the heart of community and culture.

AANHPI

My Code authentically connects with the LGBTQIA+ community through nuanced storytelling and premium publications.

  • My Code at work

Starbucks’ Amplify Your Happy campaign connected with multicultural Gen Z and millennial audiences by leaning into authenticity and self-expression—key drivers of purchase among diverse consumers. In partnership with My Code, five influencers across premium publications shared vibrant summer moments, showcasing Starbucks as the perfect companion for joy, connection, and everyday celebration. This influencer-led storytelling not only built awareness and cultural relevance but also delivered strong results with an engagement rate above benchmark.

LGBTQIA+

Gen Z is shaping culture, and 65% are driven by connections when deciding what to buy. 

  • My Code reaches 71M next gen consumers - that’s ⅔ of total US Gen Z consumers

  • My Code at work

    • IKEA's back-to-school campaign featured a rising STEM student breaking ground in sound engineering. Remezcla's culturally-relevant storytelling delivered 2x higher engagement rates while seamlessly integrating products as tools for inspiring student spaces.

Gen Nxt

MOMENTS THAT MOVE US

Feel the moment, join the movement.

Feel the moment, join the movement. •