CONNECT WITH PEOPLE,

NOT JUST DEMOGRAPHICS.

At My Code, we integrate brands with today's fastest-growing, influential consumer audiences by connecting with what they love, content they watch, and where they are.

BLACK

Audiences

An overwhelming 72% of Black consumers express a desire to see brands acknowledge the community year-round.

ESPN’s You Had to Be There campaign tapped into the deep cultural connection between the NBA and the Black community, with over 80% of Black adults expressing strong interest in the Finals and Playoffs. Through authentic storytelling and influencers, the campaign brought to life the cultural resonance of the NBA Postseason—driving awareness, engagement, and connection with Black audiences.

An overwhelming 79% of Latine Gen Z expresses a desire to learn more about a brand that utilizes imagery perceived as authentic.

HISPANIC

Audiences

Ulta Beauty’s Belleza Remix celebrated the richness of Latine beauty that spotlighted expression in music, festivals, and fandom—spaces where Latine beauty is rarely championed. Launched on International Women’s Day, the campaign featured video profiles, editorials, and social content that asked Latinas, “What does beauty mean to you?” The initiative not only positioned Ulta at the forefront of culture but also drove powerful results, increasing brand affinity and purchase intent.

AANHPI

Audiences

My Code delivers content that resonates across AANHPI-focused publishers and a network of influencers.

Hormel’s SPAM – An Islander Love Story campaign deepened affinity with AAPI audiences by celebrating the brand’s longstanding cultural connection to the Filipino community. In partnership with My Code and influential AAPI creators, the social-first campaign shared authentic stories, childhood memories, and culinary traditions that showcased SPAM as both a beloved ingredient and a cultural icon, delivering results well above VCR and engagement benchmarks all while reinforcing SPAM’s place at the heart of community and culture.

LGBTQIA+

Audiences

Starbucks’ Amplify Your Happy campaign connected with multicultural, LGBTQIA+, Gen Z and millennial audiences by leaning into authenticity and self-expression—key drivers of purchase among diverse consumers. This influencer-led storytelling not only built awareness and cultural relevance but also delivered strong results with an engagement rate above benchmark.

My Code authentically connects with the LGBTQIA+ community through nuanced storytelling and premium publications.

Gen Nxt

Audiences

My Code reaches 2/3rds of Gen Next consumers in the US!.

IKEA's back-to-school campaign featured a rising STEM student breaking ground in sound engineering. Remezcla's culturally-relevant storytelling delivered 2x higher engagement rates while seamlessly integrating products as tools for inspiring student spaces.

MOMENTS THAT MOVE US

Next Gen

From digitally native Millennials to the rising influence of Gen Z and Gen Alpha, younger audiences are defining the culture that moves us all. Matching their stride means getting ahead of the trend.
Sports

In a digital landscape divided by algorithms, sports are a rare uniting force. Today’s fans don’t just follow teams, they follow plays, bets, and personalities. They wear jerseys like statements, treat stats like scripture, and expect brands to understand sports is more than a game – it’s a worldview.
Music

Music is no longer merely a beat and some lyrics – it’s a global language, a vehicle for self-expression, identity exploration, and community building.
Beauty & Fashion

Beauty and fashion have evolved from mere aesthetics to powerful statements of personality, values, and purpose. Consumers curate their appearances as carefully as Instagram feeds, buying from brands that provide not just products, but perspectives that resonate.
Entertainment

Today’s viewers are exhausted by endless content but starved for connection. From videos to editorial to events, our entertainment content resonates with our audiences because it’s made for them, by them.
Lifestyle

After years of curated feeds, infinite scrolls, and hustle culture, consumers are seeking purpose. They invest in brands like they invest in relationships — looking for alignment, authenticity, and long-term commitment. It's not about consuming more; it's about connecting better.