CONNECT WITH PEOPLE,

NOT JUST DEMOGRAPHICS.

At My Code, we connect brands with today's fastest-growing, influential consumer audiences by connecting with what they love, content they watch, and where they are.

Audiences

BLACK

Black audiences are aware of their buying power and are more likely to switch brands when they feel misunderstood.

An overwhelming 72% of Black consumers express a desire to see brands acknowledge the community year-round.

My Code connects brands to the people driving what’s next, reaching 67% of total US black consumers

My Code at work for Black Audiences: ESPN’s You Had to Be There campaign tapped into the deep cultural connection between the NBA and the Black community, where over 80% of Black adults express strong interest in the Finals and Playoffs. Partnering with My Code, ESPN engaged influencers to share personal childhood memories of iconic NBA moments, highlighting how those experiences shaped their love of the game. Through authentic storytelling, the campaign brought to life the cultural resonance of the NBA Postseason—driving awareness, engagement, and connection with Black audiences.

Audiences

HISPANIC

Hispanic audiences are consumers and shapers of culture and they make up 25% of Gen Alpha and Gen Z.

57% of mainstream consumers say their brand preferences are strongly influenced by multicultural & diverse communities, indicating a broader market impact beyond just diverse consumers. - Horowitz report

An overwhelming 79% of Latine Gen Z expresses a desire to learn more about a brand that utilizes imagery perceived as authentic.

My Code connects brands to the people driving what’s next, reaching 64% of total US Hispanic consumers

My Code at work: Ulta Beauty’s Belleza Remix celebrated the richness of Latine beauty through a culture-first content platform that spotlighted expression in music, festivals, and fandom—spaces where Latine beauty is rarely championed. Launched on International Women’s Day, the campaign featured video profiles, editorials, and social content that asked Latinas, “What does beauty mean to you?” The initiative not only positioned Ulta at the forefront of culture but also drove powerful results, increasing brand affinity and purchase intent.

Audiences

AANHPI

My Code delivers content that resonates across AANHPI-focused publishers and a network of influencers

My Code at work: Hormel’s SPAM – An Islander Love Story campaign deepened affinity with AAPI audiences by celebrating the brand’s longstanding cultural connection to the Filipino community. In partnership with My Code and influential AAPI creators, the social-first campaign shared authentic stories, childhood memories, and culinary traditions that showcased SPAM as both a beloved ingredient and a cultural icon. Through Instagram and TikTok video, stories, and carousels, the campaign sparked meaningful connections—delivering results well above VCR and engagement benchmarks all while reinforcing SPAM’s place at the heart of community and culture.

Audiences

LGBTQIA+

My Code authentically connects with the LGBTQIA+ community through nuanced storytelling and premium publications.

My Code at work: Ulta Beauty’s Belleza Remix celebrated the richness of Latine beauty through a culture-first content platform that spotlighted expression in music, festivals, and fandom—spaces where Latine beauty is rarely championed. Launched on International Women’s Day, the campaign featured video profiles, editorials, and social content that asked Latinas, “What does beauty mean to you?” The initiative not only positioned Ulta at the forefront of culture but also drove powerful results, increasing brand affinity and purchase intent.

Audiences

Gen Nxt

Gen Z is shaping culture, and 65% are driven by connections when deciding what to buy.

My Code reaches 71M next gen consumers - that’s ⅔ of total US Gen Z consumers

My Code at work: IKEA's back-to-school campaign featured a rising STEM student breaking ground in sound engineering. Remezcla's culturally-relevant storytelling delivered 2x higher engagement rates while seamlessly integrating products as tools for inspiring student spaces

MOMENTS THAT MOVE US

Next Gen

From digitally native Millennials to the rising influence of Gen Z and Gen Alpha, younger audiences are defining the culture that moves us all. Matching their stride means getting ahead of the trend.
Sports

In a digital landscape divided by algorithms, sports are a rare uniting force. Today’s fans don’t just follow teams, they follow plays, bets, and personalities. They wear jerseys like statements, treat stats like scripture, and expect brands to understand sports is more than a game – it’s a worldview.
Music

Music is no longer merely a beat and some lyrics – it’s a global language, a vehicle for self-expression, identity exploration, and community building.
Beauty & Fashion

Beauty and fashion have evolved from mere aesthetics to powerful statements of personality, values, and purpose. Consumers curate their appearances as carefully as Instagram feeds, buying from brands that provide not just products, but perspectives that resonate.
Entertainment

Today’s viewers are exhausted by endless content but starved for connection. From videos to editorial to events, our entertainment content resonates with our audiences because it’s made for them, by them.
Lifestyle

After years of curated feeds, infinite scrolls, and hustle culture, consumers are seeking purpose. They invest in brands like they invest in relationships — looking for alignment, authenticity, and long-term commitment. It's not about consuming more; it's about connecting better.