Reach and Resonate with the diverse audienceS driving growth
My Code is the trusted partner for marketers who want to create and maintain relevance with the diverse audiences driving brand growth. Our approach is rooted in understanding and connecting through culture. We combine community-centric media brands and first-party data with culturally-nuanced insights, custom creative, and unmatched distribution to deliver end-to-end diverse-first marketing campaigns that drive growth.
Creating strong impact for your brand
With measurable impact, My Code has proven to be the best platform to reach growth audiences in the U.S. No other media company connects brands with growth audiences with the expertise that we do, powered by cultural intelligence and deeply relevant, passion-driven content.
*Source: Intelligence Center from My Code, Analysis of 22,220 responses to My Code Online Lift Campaign Measurement Studies conducted in 2022 across Entertainment, Alcohol, CPG (Household, Consumable, Personal Care), Consumer Electronic, Auto, Tech, CPG(Pet), and Personal Finance categories
RESEARCH & INSIGHTS THAT
DRIVE CULTURAL GROWTH
My Code’s Intelligence Center™ is your go-to partner for culturally nuanced insights. We dig deeper to understand the affinities, behaviors, and communities shaping today’s culture. We don't just gather data: we turn it into growth opportunities for brand relevancy.
BRANDED CONTENT THAT
CONNECTS WITH AUDIENCES
At My Code, we create content that resonates. Our in-house studio brings together campaign goals with an authentic understanding of diverse audiences’ affinities and emotions. By connecting with the passions driving Gen Z and Millennials, we create stories that feel natural and drive engagement.
MEDIA SOLUTIONS THAT EVOLVE WITH CULTURE
Consumers are constantly shifting, as are their media habits. My Code keeps your brand in tune with where these audiences are: in new platforms, emerging trends, or cultural movements. With us, your brand stays ahead, staying relevant as it meets audiences in the right moments.
INSIGHTS WITH PURPOSE
Intelligence Center from My Code™ is a full-service research partner that conducts research with purpose, to arm marketers with culturally nuanced intelligence to better understand, connect with, and authentically enrich the diverse consumer landscape.
STRATEGIC MEDIA SOLUTIONS
At My Code, we ensure your brand is at the heart of culture. Our extensive network of media partners allows us to place your messages where they matter most, driving relevance and engagement with diverse audiences.
We connect brands with the passions that power today’s culture—whether through high-impact audio, CTV, video, or display ads. Our suite of solutions is designed to reach multicultural consumers across platforms, ensuring growth through meaningful connections.
VIDEO AND HIGH-IMPACT ADS
Our VCR benchmarks exceed industry standards by 1.04x to 1.09x, with averages from 73% to 76%
Our High-Impact Ad offerings exceed standard display benchmarks by 10x to 30x, with CTRs ranging from 1% to 3%
