Reach and Resonate with the diverse audienceS driving growth
My Code is the trusted partner for marketers who want to create and maintain relevance with the diverse audiences driving brand growth. Our approach is rooted in understanding and connecting through culture. We combine community-centric media brands and first-party data with culturally-nuanced insights, custom creative, and unmatched distribution to deliver end-to-end diverse-first marketing campaigns that drive growth.
Creating strong impact for your brand
With measurable impact, My Code has proven to be the best multicultural platform to reach diverse audiences in the U.S. No other media company offers true multicultural media at scale powered by intelligence and culturally nuanced content.
*Source: Intelligence Center from My Code, Analysis of 22,220 responses to My Code Online Lift Campaign Measurement Studies conducted in 2022 across Entertainment, Alcohol, CPG (Household, Consumable, Personal Care), Consumer Electronic, Auto, Tech, CPG(Pet), and Personal Finance categories
RESEARCH & INSIGHTS
Intelligence Center™ from My Code helps you understand diverse audiences from the inside out. We create opportunities for people who are often unheard to voice their thoughts and opinions, and a platform to share them.
BRANDED CONTENT
At our in-house content studio, we seamlessly integrate our brand partners' campaign objectives with a deep understanding of diverse audiences' affinities and emotions.
STRATEGIC MEDIA SOLUTIONS
Diverse consumers are equally diverse in their media consumption habits. My Code helps you meet them where they are, on the mediums they care about.
INSIGHTS WITH PURPOSE
Intelligence Center from My Code™ is a full-service research partner that conducts research with purpose, to arm marketers with culturally nuanced intelligence to better understand, connect with, and authentically enrich the diverse consumer landscape.
STRATEGIC MEDIA SOLUTIONS
Our cultural media brands provide depth to your campaigns, lending their expertise, credibility and reach.
Our vast publisher network, with over 1,000 media partners, enables us to ensure that brand advertisers can deliver their messages where they’ll matter most.
Our full suite of advertising solutions allows brands and advertisers to reach multicultural and diverse audiences across high-impact, audio, CTV, video,and display. Our high-performing media inventory across demographics is also available via direct or programmatic buying.
VIDEO AND HIGH-IMPACT ADS
Our VCR benchmarks exceed industry standards by 1.04x to 1.09x, with averages from 73% to 76%
Our High-Impact Ad offerings exceed standard display benchmarks by 10x to 30x, with CTRs ranging from 1% to 3%
