Branded content that resonates
At our in-house content studio, we seamlessly integrate our brand partners' campaign objectives with a deep understanding of diverse audiences' affinities and emotions. This fusion, combined with creative excellence, allows us to weave captivating narratives that truly resonate.
ALTA SINFONICA
TECATA ALTA
To embody the richness of cultural expression, Tecate ALTA boldly affirms how music knows no boundaries. Immersed in the transformative power of cross-cultural fusion, the San Francisco Philharmonic and our curated lineup of urbano artists unite to forge an extraordinary live experience. ALTA SINFÓNICA showcases the beauty and power of what is possible when different ideas and identities come together to bring their all.
AMPLIFY YOUR HAPPY
STARBUCKS
To drive awareness and consideration among multicultural consumers for their summer flavors, Starbucks teamed up with My Code and creators to position Starbucks drinks as the perfect companion to summer happiness. We partnered with 5 influencers across 3 premium publications to amplify what makes them happy about Summer, showcasing bright, vivid, and immersive summer fun. Through the visual narrative of “Amplify Your Happy,” these influencers, demonstrated how seamlessly Starbucks inspires and integrates into Summer life.
LEYENDAS
GMC
To build GMC brand awareness and favorability among Hispanic consumers, we created a custom content series showcasing the lives of prominent and inspiring Latino menand women, sharing their stories of success, with GMC as part of the fabric of their lives. The approach was rooted in the concept of spoken word, a Latino oral tradition.
MAS LABS
TARGET
Target wanted to evoke a sense of belonging among Latine audiences. To accomplish this, we created a variety of pop-up events, films and community activations that engaged their target audience through inclusive, cultural storytelling. This positioned Target as the first retailer to elevate and support the Latine-owned brands it distributes through its stores. We showcased 2 beauty brands as well as a Gen Z fashion brand through this execution.
THE SAWEETIE MEAL
NAIL TUTORIAL
MCDONALD’S
McDonald's needed to drive awareness among the Latinx audience for the release of their latest Famous Tray, featuring rapper Saweetie. In this custom execution, we partnered with nail artist Juan Alvear to recreate Saweetie's McDonald's order as an abstract and artistic acrylic nail set. We brought the audience along to see the making of the nails and showed how each design was inspired by a McDonald's product.
YOU HAD TO BE THERE
ESPN
ESPN was looking to drive promotion of their NBA post season. They partnered with My Code, and developed "You Had To Be There" a concept featuring influencers who share their most memorable moments in NBA history during their childhood and how it shaped their future experiences. Through our influencer and publisher partners, we evoked how ESPN's NBA finals and post season resonates with the Black community while driving engagement through NBA fan moments.
