RESEARCH

At My Code, we understand audiences from the inside out, connecting brands to the passions and communities that shape today’s culture. We create opportunities for people to share their perspectives and bring their affinities to the forefront.

CULTURAL INSIGHTS

  • Diverse 360: Black Culture in Action

    August 2024

  • Diverse 360: Hispanic Culture in Action

    June 2024

  • Latine Gen Z Influence Report II: Culture & Authenticity

    Latine Gen Z Influence Report II: Culture & Authenticity

    May 2024

  • THE LATINE GEN Z INFLUENCE REPORT

    September 2023

  • LGBTQIA+ CONSUMER INSIGHTS

    June 2023

  • AANHPI Consumer INSIGHTS

    May 2023

  • The Power of Values-driven marketing to black consumers

    December 2022

INDUSTRY INSIGHTS

  • Unleashing the Power of Content Creators in Beauty Marketing

    April 2025

  • Omnichannel Gen Z Beauty Shopping: Strategies & Insights for Marketers

    April 2025

  • Report: The Value of Connections in Beauty Marketing

    April 2025

POLITICS

  • Early Impressions of Trump's Second Term

    Multicultural Political Tracker: Early Impressions of Trump’s Second Term

    April 2025

  • Multicultural Political Tracker: Motivations & Media Sources in the 2024 Election

    January 2025

  • Multicultural Political Tracker – Raising Our Voices for a Better Future, September 2024

    Multicultural Political Tracker: Raising Our Voices for a Better Future

    September 2024

  • DIVERSE POLITICAL TRACKER – Raising Our Voices for a Better Future

    DIVERSE POLITICAL TRACKER: Raising Our Voices for a Better Future

    May 2024

  • DIVERSE POLITICAL TRACKER: VOTING FOR A NEW YEAR OF HEALTH AND PROSPERITY

    January 2024

  • DIVERSE POLITICAL TRACKER: UNDERSTANDING DIVERSE AND MULTICULTURAL AMERICANS’ OPINIONS ON SYSTEMIC REFORM

    September 2023

  • UNDERSTANDING VOTER MOTIVATIONS AHEAD OF NOVEMBER 2024

    August 2023

  • UNDER PRESSURE: DIVERSE CONSUMER RESPONSES TO ECONOMIC ANXIETY IN 2023

    April 2023