DIVERSE POLITICAL TRACKER
Raising Our Voices for a Better Future, May 2024
With six months until the 2024 presidential election, diverse Americans are more motivated than ever to make their voices heard. November’s likely rematch between President Joe Biden and former President Donald Trump is shaping up to be a tight race. Diverse Americans are focused on a number of priorities, such as economic issues, reproductive health care rights, gun control, and immigration policy. There is a great opportunity to demonstrate understanding of diverse voters through messaging that aligns with these priorities in order to earn their trust and their votes.
While the nation’s economy has left many multicultural voters of diverse backgrounds concerned about inflation, the ongoing conflict between Israel and Hamas has increased attention, and equality continues to be a salient issue. But by focusing on the core values and priority issues of diverse groups of voters, we can better understand how to meaningfully reach and activate these communities in upcoming elections.
Intelligence Center from My Code™ has developed this research series to highlight how political actors can deepen relationships with diverse voters by understanding how cultural nuances inform their political attitudes and behaviors.
KEY FINDINGS
Intent to Vote in 2024: 4-in-5 diverse voters are planning to vote in the November 2024 elections
2024 Presidential Race: Joe Biden is the top choice for President among total diverse Americans. U.S. men, overall, favor Donald Trump 44% to Biden’s 37%.
Opinions on Donald Trump’s Campaign: The rate of disapproval of Trump running for President while facing civil and criminal charges increases from 45% to 49% after learning that Trump is facing 91 criminal offenses in four criminal cases.
Issues Impacting Voters in 2024: Price inflation will have the biggest impact on how diverse Americans and women intend to vote in 2024. Racial equality is a top issue for Black Americans, while reproductive healthcare is a top issue for LGBTQIA+ Americans and women.
Federal Abortion Law: The majority of diverse Americans and women believe there should be a federal law protecting access to abortion.
Top Political News Sources: Digital media is the top source of political news for diverse Americans and women.
