THE AUTO DOWNLOAD

There has never been a better time to stay ahead in a rapidly evolving automotive market. The latest report from My Code’s Intelligence Center spotlights the powerful role that culture, community, and life moments play in today’s car-buying decisions. Uncover why Growth Audiences—especially Black and Hispanic consumers—are shaping current demand in new ways, what’s driving their loyalty and brand choices, and how your brand can turn these insights into a competitive edge.

Backed by nationally representative research, this report distills the most important shifts in automotive shopping behavior—empowering you to move beyond assumptions and engage the audiences who matter most. Equip your team with the cultural intelligence and practical recommendations to drive lasting growth in today’s dynamic market.

Explore the top trends, shifts, and opportunities that will define automotive growth—delivered in one clear, actionable download with both insights and strategic recommendations.