Remezcla Media Group and PEPSI® Present "Tuned & Grilled:” A Father's Day Series Celebrating Dad's Love of the Grill

A Latine dad is gifted the ultimate grill makeover to kickstart a memorable summer filled with family, friends, and food

[Los Angeles, CA, June 3, 2025] — Remezcla Media Group, RMG, the leading digital media company for Latine millennials, in partnership with PEPSI® today, announced the launch of "Tuned & Grilled," a Father's Day social series documenting the epic transformation of a deserving dad’s grill into a custom masterpiece. The family grill isn’t just a tool - it’s the anchor of outdoor gatherings, bringing loved ones together over delicious BBQ foods like burgers, carne asada, and ribs served with ice cold Pepsi to enhance the flavors, and make lasting memories for generations.

This three-part video series, with episode one dropping today, will showcase the ultimate makeover of José Salguero’s grilling setup by expert auto (and now grill!) tuner, Joshua Sanchez. Joshua collaborates closely with Diana, José’s daughter, working behind-the-scenes to reimagine the perfect surprise for her deserving dad. Joshua creates a one-of-a-kind grill design that not only looks bold but improves its functionality as well. These aren’t simply cosmetic updates—they’re upgrades that will elevate José’s grill, and the memories that unfold around it. 

"Our new series, in partnership with Pepsi, recognizes how the grill transcends cooking—it’s where language, recipes, and family stories are passed down and Latin culture is celebrated," said Joaquin Delgado, Head of Strategy at Remezcla Media Group. "By combining the universal passion families have for coming together over food and Pepsi, we're showcasing the special role fathers play in keeping traditions alive while making new ones."

The "Tuned & Grilled" campaign will run from June 3 through June 30, 2025, with content distributed across RMG’s social media channels including three 60-90 second standalone episodes on Instagram Reels, customized short-form content for TikTok and Instagram, as well as featured editorial content on Remezcla.com.

The partnership between Remezcla and Pepsi arrives on the heels of the cola brand’s “Grilling Deserves Pepsi: BBQ Crashers”/”Carne Asada Merece Pepsi” creative, which was unveiled earlier this month. Humorous spots, available in both English and Spanish, follow the Pepsi Crashers as they infiltrate cookouts to showcase how Pepsi enhances the flavor of your favorite grilled foods.

Pepsi is also bringing value to families hosting their own Father’s Day cookouts this year. A limited-time Instacart promotion (6/1–6/15) offers $4 off when shoppers spend $20 on Pepsi beverages.

For more information about "Tuned & Grilled", follow @Remezcla and @Pepsi on social media platforms.