2023 AANHPI Consumer Fact Pack

The driving purpose of the 2023 AANHPI Consumer Fact Pack is to arm marketers with culturally nuanced insights allowing enhanced understanding, deeper connections, and authentic enrichment of the lives of AANHPI audiences. This report tracks macro trends with a particular focus on AANHPI digital behaviors, including a look into the future of consumer engagement through Augmented and Virtual Reality experiences.  Once armed with a core understanding of AANHPI’s scale and influence, marketers can generate programs, strategies, and campaigns that are more likely to have a meaningful impact for AANHPI communities.