The Value of CONNECTION

Discover how to build meaningful relationships with the fastest growing audiences in the beauty industry with the latest insights from My Code’s Intelligence Center. This report dives deep into the crucial role of connections in influencing brand favorability, purchase decisions, and loyalty among these key audiences. Learn how cultural and emotional resonance trumps factors like price and convenience, and how to effectively engage with growth audiences through strategies that prioritize their need for relevant messaging and connection. Download the report below to gain actionable intelligence and transform your beauty marketing strategy in 2025.

Key Topics Covered:

• Why connections are the most influential factors in causing growth audiences to favor, purchase and repurchase a beauty or grooming brand.

• How growth audiences are the beauty industry’s ultimate detectives, and are setting the pace when it comes to short-form videos, hacks and trends.

• How to leverage cultural connections by highlighting the emotional and cultural ties your brand fosters with all types of consumers.

• Strategic opportunities to create engaging short-form video content to meet the discovery habits of growth audiences.