UNLEASHING THE POWER OF
CONTENT CREATORS

IN BEAUTY MARKETING

April 2025

Discover how to unlock the power of content creators in beauty marketing with the latest report from My Code’s Intelligence Center. This report dives deep into insights and strategic opportunities, exploring consumer behavior, spending habits, and the critical role of influencers in purchase decisions across growth audience segments. Learn how to most effectively engage with younger beauty buyers through strategic creator partnerships and culturally resonant campaigns. Download the report below to gain actionable intelligence and elevate your beauty marketing strategy.

Key Topics Covered:

  • The significance of content creators in the beauty industry, particularly within younger audiences

  • How different types of creators are perceived and valued by growth audiences

  • Highlights factors driving brand loyalty and purchase decisions among young beauty buyers

  • Outlines strategic opportunities for brands to engage with growth audiences through content creator partnerships and culturally relevant campaigns

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