THE RETAIL DOWNLOAD

The Retail Download from My Code’s Intelligence Center reveals how young, diverse Gen Z and Millennial shoppers are reshaping the marketplace. Discover how digital-first, store-strong strategies, cultural connection, and creator-led storytelling are driving preference, purchase, and loyalty among today’s most valuable consumers.

Backed by nationally representative research, this report distills the most important shifts in retail behavior—empowering you to move beyond assumptions and engage the audiences who matter most. Equip your team with the cultural intelligence and practical recommendations to drive lasting growth in today’s ever-changing marketplace.

Get the insights, data, and actionable playbook you need to reach Growth Audiences—and win the future of retail.