The Home to Creators Who Shape Culture |
The Home to Creators Who Shape Culture |
A creator network driving culture, and connecting brands to tomorrow’s audiences
For Brands
Your Backstage Pass to Culture
A community of 400+ human-vetted trendsetters, storytellers, and subcultural leaders shaping what audiences see, wear, eat, and talk about. Every creator is evaluated across audience authenticity, brand safety, and cultural impact — ensuring you’re partnering with the voices that truly define what’s next.
What Sets Us Apart
Human-Vetted, Brand-Safe
Trusted Creators
White-Glove Service Custom support built around your goals
Subculture Communities
Rooted in real people and passions
Work with us.
Authenticity on Demand
Stop guessing which creators actually move culture. We’ve vetted every voice for audience authenticity, brand safety, and cultural credibility — so you tap into creators who deliver real influence, not inflated numbers.
Human Vetted
CRAVE CLUB
Crave Club is a front front row seat to foodie fandom… a collective of creators who bring foodie culture to the front of the feed. They influence taste, trend, and menu hacks. They’re the go-to voices for what’s worth the order, why it hits, and how food becomes a lifestyle.
SCREEN SQUAD
A handpicked collective of Film buffs, TV obsessives, and streaming evangelists who live for the entertainment culture. Whether it’s a TikTok deep dive or a binge-watch breakdown, they turn passive viewers into superfans.
Discover Communities that Define What’s Next
We uncover the niche communities driving trends. We map the micro-groups shaping style, music, food, and entertainment — so your brand shows up in the places audiences actually live.
GLOW GETTERS
Glow Getters is our curated cohort of skincare truth-tellers, glam lovers, and grooming experts who move between heritage and hype. They don’t just follow trends—they shape them. And they turn every product drop into a cultural moment.
LIFE LEAGUE
Life League is a collective of creators who turn daily habits into cultural influence. From morning matcha vibes to book lists, budgeting tips, and wellness routines — they deliver content that doesn’t just inspire—it drives action.
GLAM + GAMING
Glam + Gaming is a crossover collective of creators who blend bold beauty with joystick precision. From Get Ready With Me routines to Twitch streams, they’re reshaping what influence looks like—serving both face and gameplay with equal power.
Drive Long Term Cultural Equity
Culture isn’t a one-time play. We help brands move from moments to movements — building long-term cultural equity that keeps you in the conversation.
Real People,
Real Influence
We uncover the niche communities driving trends. We map the micro-groups shaping style, music, food, and entertainment — so your brand shows up in the places audiences actually live.
2026
Black History Month
Festival
Season
Sports
Season
Hispanic Heritage
Month
HBCU
Homecoming
Holidays
Season
Numbers That Matter
63%
135M+
400K
135M+
HIGHER
ENGAGEMENT
vs. Creator industry benchmarks*
COMBINED
FOLLOWERS
Across Meta &
Tik Tok*
COMBINED
FOLLOWERS
Across Meta &
Tik Tok*
COMBINED
FOLLOWERS
Across Meta &
Tik Tok*
Plug Your Brand in Culture
Here’s how
Every brand brief is unique. That’s why the Culture Suite is built to flex. We combine trend insights, vetted creators, and custom storytelling to deliver content and programs that hit the right audience at the right time.
Solo Creator Content
Creators producing quick-turn branded content across TikTok, Instagram, and YouTube — shot and edited by the creators themselves, with brand input and review built into the process.
Multi-Creator Activations
Multiple creators activated at once to amplify brand moments — each producing their own shot-and-edited content that ladders up to a bigger cultural splash.
Branded Storytelling
Creator-led storytelling brought to life through polished production — our studio shoots and edits the content, with creators starring as the face of your campaign.
Consultative Opportunities
Exclusive consultative experiences for brand partners — creator-led sessions that give your team direct insight into cultural perspectives, trends, and subcultures. Think of it as a chance to step inside the Culture Suite, learn from the creators shaping what’s next, and walk away with actionable cultural intelligence to fuel your brand.
1
Discovery
We track cultural signals through My Code’s Intelligence Center to uncover what’s trending
Our Process
2
Cultural
Fluency
We curate the right creator cohorts rooted in real communities
3
Execution
We deploy creators to deliver platform-specific, trend-led content.
4
Impact & Measurement
We measure results against brand lift, engagement, and cultural priorities.
Brands We’ve Worked With
Sephora & Remezcla Beauty Partnership Event
Campaign Objective
Leverage the Remezcla Beauty vertical launch to put Sephora at the forefront of cultural content and beauty conversations that enhance brand resonance and authority and maximize engagement among Latine beauty consumers.
Results
4.22x
ABOVE SOCIAL CTR BENCHMARK
1.76x
ABOVE SOCIAL VTR BENCHMARK
+20%
CULTURAL ALIGNMENT (Nielsen Branded Content Evaluation)
Case Studies
SPAM & My Code | An Islander Love Story
Campaign Objective
Drive deeper brand affinity and consideration for SPAM among AAPI audiences by partnering with two Filipino creators to share personal stories and cultural connections to SPAM—highlighting its role in Filipino cuisine and identity.
Results
6.6x
ABOVE BENCHMARK
2x
ABOVE ENGAGEMENT RATE BENCHMARK
Target x Mas Labs | Driving Community Impact
Campaign Objective
Evoke a sense of belonging for Latino audiences and give Target a deeper community and cultural positioning
Results
13
Million
SOCIAL IMPRESSIONS
2x
Above
ABOVE SOCIAL VTR BENCHMARK
Starbucks + My Code | Amplify Your Happiness
Campaign Objective
Drive awareness and consideration of Starbucks among multicultural consumers during the Summer season
Results
2.4x
Engagement Rate VS Benchmark
Don Julio & Remezcla Media Group | 70 Con
Campaign Objective
Increase Don Julio's brand relevance by creating distinctive, culturally relatable content that resonates with Remezcla's young Latine audience.
Results
3.5x
ABOVE SOCIAL VCR BENCHMARK
1.34x
ABOVE SOCIAL CTR BENCHMARK
