Enabling brands to authentically connect with the LGBTQIA+ community through proprietary insights, custom content, turnkey activations, exclusive publisher partnerships, and a range of scalable media opportunities.
Mission
We believe in connecting with our audience through relatable content rooted in diversity and inclusion. Given that nearly 8% of the US population1 (that’s over 20 million!) openly identifies as LGBTQIA+ and only 41% of them feel brands understand them2, our goal is to assist brands in creating advertising opportunities that authentically resonate with the community. Through nuanced storytelling and premium publishers, we are dedicated to amplifying inclusive brand messaging and custom content with cultural insights at top of mind. There’s never been a better time to tap into a lucrative marketing opportunity!
Brands & Agencies
We are committed to partnering with brands and agencies to develop resources, tools and strategies to help navigate the complex LGBTQIA+ marketing landscape to ensure that your messaging is effectively being delivered to core audiences.
PUBLISHERS IN NETWORK / PARTNERSHIPS
Our growing network of publisher partners authentically reaches the LGBTQIA+ community and our expertise, data intelligence, and custom solutions allow for meaningful marketing opportunities for your brand.
“I’m grateful and enthusiastic to be part of a company shaping holistic inclusion for underrepresented audiences. Pride Code accelerates accurate representation and progress for the LGBTQIA+ community, transforming it from a month-long objective to a core industry component. Our conversations have empowered brands to embrace their responsibility and support the community that contributed to their success.”
GERRY RAMIREZ | VP of Partnership Development | MyCode Media
1: Source: United States Census Bureau, 2019 American Community Survey
2: Source: Intelligence Center from My Code; Average across 2022/23 Auto, Beauty/Personal Care, Entertainment, Finance, QSR/Casual Dining, and Sports Industry Studies; Base: Openly LGBTQIA+ U.S. Adults, 18-64 (n=1,323)
