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The Hispanic community is a diverse and significantly mainstream population with individuals originating from over 20 Spanish-speaking countries. The U.S. Hispanic consumer buying power is set to outpace the national average by nearly 10% to reach $2.6 trillion by 2025. 50% say it is important that advertising makes them feel understood by brands, yet only 43% of Hispanic consumers feel understood by brands.    My Code Intelligence Center’s 2023 Hispanic Consumer Fact Pack was developed to arm marketers with invaluable insights allowing enhanced understanding, deeper connection, and authentic enrichment of the lives of Hispanic audiences. The U.S. Hispanic community is...

In the wake of the COVID-19 pandemic, the U.S. travel industry is steadily returning to a path towards upward momentum, but the lingering effects of COVID-19 and new inflationary challenges are prompting people to tread cautiously. Despite positive momentum behind its regrowth, the travel industry will continue to face significant headwinds in 2023. Stubborn price inflation and a potential recession are emerging dampeners to growth, with 8-in-10 U.S. travelers changing travel itineraries to adjust for these economic factors.  My Code Intelligence Center’s 2023 U.S. Traveler Landscape was created with the purpose of providing travel brands with key data points and...

My Code’s leadership team headed to France in June for the 70th annual Cannes Lions International Festival of Creativity. We connected with top minds in the marketing and advertising industry, taking meetings and taking the stage at speaking sessions to help brands better understand the importance of reaching diverse audiences with honesty and authenticity. My Code’s General Manager of Branded Content and Creative, Victoria Jordan, noted substantial Cannes conversations about the role of Creators and Creator networks as a scalable product. She shared that Creators are subject matter experts, with niche content and niche audiences. According to Jordan, “working with...

When it comes to company culture, My Code is breaking the mold. At our organization, we embrace and celebrate the diverse backgrounds and cultures that make us who we are. We believe that our unique perspectives and experiences are not only valuable but at the core of the work we do.    EMBRACING OUR DIFFERENCES, CELEBRATING OUR SIMILARITIES Many organizations shy away from discussions about culture, treating them as taboo. However, at My Code, we recognize the power of these conversations. We encourage our team members to open up about their backgrounds, traditions, and family roots. By embracing our differences...

The LGBTQIA+ community is an increasingly large community that is unlike any other conventional culture heritage model. An average of only 41% openly LGBTQIA+ consumers tell us that they feel brands understand them, yet 56% agree that it is important that advertising makes them feel understood by brands. With Pride Month in full swing, we want to dive into the nuances of how this community is impacted by advertising, and what brands can do for them this month and year round.  My Code Intelligence Center’s 2023 LGBTQIA+ Consumer Fact Pack was created with the purpose of providing marketers with key…

With Asian Pacific American Heritage Month well underway, it is vital for brands to take into account how AANHPI communities have influenced the world of marketing and advertising, and what they can do to help these communities feel understood and connected to the advertisements they see.  My Code Intelligence Center’s 2023 AANHPI Consumer Fact Pack was designed to equip marketers with compelling, nuanced insights and research that helps them better understand, connect with, and authentically enrich the lives of AAHNPI audiences. The U.S. AANHPI community is a growing and increasingly influential part of the population and want to see themselves…