Ariel’s Project Black® completes purchase of majority stake in My CodeAcquisition intended to accelerate Fortune 500 brand investment in multicultural audiences.
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5 WAYS MARKETERS CAN DRIVE BRAND RELEVANCE AMONG DIVERSE CONSUMERS DURING THE HOLIDAY GIFTING SEASON
5 WAYS MARKETERS CAN DRIVE BRAND RELEVANCE AMONG DIVERSE CONSUMERS DURING THE HOLIDAY GIFTING SEASON In the midst of end of year sales goals, My Code researched how diverse consumers are approaching gift shopping this holiday season and beyond. Our research identifies opportunities for retailers and brands to better connect with new customers during this crucial acquisition period. The biggest hurdle for brands is to understand the nuances in how people think about and plan to shop this season, because a one-size-fits all approach for this diverse consumer base doesn’t work. Intelligence Center from My Code™ developed the 2023 Holiday...
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The Latine Gen Z community is igniting a powerful transformation in redefining the very essence of the American dream. They're fearlessly tackling challenges head-on, propelling themselves toward a future that will look very different than anything we've seen before. In part one of My Code Intelligence Center’s 2023 Latine Gen Z Influence Report, developed in partnership with the leading minority-owned Latine digital publication, creative agency and production studio Remezcla, we delve into this demographic’s impact on education, the future of work and entrepreneurship, politics, and immigration to equip marketers with key insights to better engage with this influential community. Our...
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Republican candidates took to the debate stage last week, reminding us that the 2024 U.S. presidential race is fast approaching. It’s important to take this time to understand what will motivate multicultural voters to turn out in November 2024. The country faces a period of unprecedented turmoil, but by focusing on the core values and priority issues of diverse populations, we can better understand how to reach these communities. My Code Intelligence Center’s August 2023 Diverse Political Tracker was developed to highlight how elected officials can deepen relationships with diverse voters by understanding how cultural nuances inform their political attitudes and behaviors....
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The new research series is built for marketers seeking brand relevance and deep consumer insight about Gen Z communities.
PinkNews, the world’s largest and most influential LGBTQ+ media brand, have announced a new partnership in which My Code will exclusively represent PinkNews’ integrated media capabilities in the United States.
The most prestigious ranking of the nation’s fastest-growing private companies, My Code ranked No. 1,954 on its annual Inc. 5000 list.
The research report conducted by My Code’s Intelligence Center provides key insights and data to arm marketers and brands with culturally nuanced insights allowing for enhanced understanding, deeper connection, and authentic enrichment of the lives of LGBTQIA+ audiences.
The company will integrate their social media assets as sponsored content across its offerings to reach Hispanic audiences, further extending its sports marketing capabilities within the multicultural space.
