Blog Archives – My Code

HOW CAN BRANDS BUILD AUTHENTIC RELATIONSHIPS WITH HISPANIC AUDIENCES THROUGH ADVERTISING?

The Hispanic community is a diverse and significantly mainstream population with individuals originating from over 20 Spanish-speaking countries. The U.S. Hispanic consumer buying power is set to outpace the national average by nearly 10% to reach $2.6 trillion by 2025. 50% say it is important that advertising makes them feel understood by brands, yet only 43% of Hispanic consumers feel understood by brands. My Code Intelligence Center’s 2023 Hispanic Consumer Fact Pack was developed to arm marketers with invaluable insights allowing enhanced understanding, deeper connection, and authentic enrichment of the lives of Hispanic audiences. The U.S. Hispanic community is...

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HOW TRAVEL INDUSTRY BRANDS CAN SUCCEED THROUGH MULTICULTURAL CONSUMER UNDERSTANDING

In the wake of the COVID-19 pandemic, the U.S. travel industry is steadily returning to a path towards upward momentum, but the lingering effects of COVID-19 and new inflationary challenges are prompting people to tread cautiously. Despite positive momentum behind its regrowth, the travel industry will continue to face significant headwinds in 2023. Stubborn price inflation and a potential recession are emerging dampeners to growth, with 8-in-10 U.S. travelers changing travel itineraries to adjust for these economic factors. My Code Intelligence Center’s 2023 U.S. Traveler Landscape was created with the purpose of providing travel brands with key data points and...

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What We learned at the 2023 Cannes Lions International Festival of Creativity

My Code’s leadership team headed to France in June for the 70th annual Cannes Lions International Festival of Creativity. We connected with top minds in the marketing and advertising industry, taking meetings and taking the stage at speaking sessions to help brands better understand the importance of reaching diverse audiences with honesty and authenticity. My Code’s General Manager of Branded Content and Creative, Victoria Jordan, noted substantial Cannes conversations about the role of Creators and Creator networks as a scalable product. She shared that Creators are subject matter experts, with niche content and niche audiences. According to Jordan, “working with...

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Authenticity in Action: How My Code’s Company Culture Drives Marketing Innovation

When it comes to company culture, My Code is breaking the mold. At our organization, we embrace and celebrate the diverse backgrounds and cultures that make us who we are. We believe that our unique perspectives and experiences are not only valuable but at the core of the work we do. EMBRACING OUR DIFFERENCES, CELEBRATING OUR SIMILARITIES Many organizations shy away from discussions about culture, treating them as taboo. However, at My Code, we recognize the power of these conversations. We encourage our team members to open up about their backgrounds, traditions, and family roots. By embracing our differences...

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How advertisers can build meaningful connections with the LGBTQIA+ Community

The LGBTQIA+ community is an increasingly large community that is unlike any other conventional culture heritage model. An average of only 41% openly LGBTQIA+ consumers tell us that they feel brands understand them, yet 56% agree that it is important that advertising makes them feel understood by brands. With Pride Month in full swing, we want to dive into the nuances of how this community is impacted by advertising, and what brands can do for them this month and year round. My Code Intelligence Center’s 2023 LGBTQIA+ Consumer Fact Pack was created with the purpose of providing marketers with key…

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What brands need to know about advertising for AANHPI audiences

With Asian Pacific American Heritage Month well underway, it is vital for brands to take into account how AANHPI communities have influenced the world of marketing and advertising, and what they can do to help these communities feel understood and connected to the advertisements they see. My Code Intelligence Center’s 2023 AANHPI Consumer Fact Pack was designed to equip marketers with compelling, nuanced insights and research that helps them better understand, connect with, and authentically enrich the lives of AAHNPI audiences. The U.S. AANHPI community is a growing and increasingly influential part of the population and want to see themselves…

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How brands can drive the auto industry through multicultural consumer understanding

Did you know that climate change is significantly more likely to be top-of-mind among multicultural consumers as the biggest issue of our generation? But according to the 2023 Alternative Fuel Automotive Industry Landscape Report, we are starting to see signs of plateau from multicultural adults and their interest in purchasing alternative auto fuels. Conducted by My Code Intelligence Center, research was conducted to reveal the insights and behaviors of diverse auto consumers in the U.S., providing marketers in the automotive industry with a series of key points and data to help connect with these audiences and authentically represent them in…

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Connecting with Multicultural Audiences through the Entertainment Industry

Did you know that 82% of multicultural adults have gone to see a movie in theaters at least once in the past year, with 80% planning to see a movie in the next year? Multicultural moviegoers are also 20% more likely to show up to the cinema on opening weekend. According to the 2023 Multicultural Entertainment Report, multicultural audiences are leading cinema’s post-lockdown rebound, with AANHPI and Hispanic audiences showing up in strongest turnout. Yet only 34% of multicultural adults feel understood by the U.S. entertainment industry. With the comeback of wide-release movies since lockdown and the popularity of video...

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How Can Brands Build Meaningful Connections with Female Consumers through Advertising?

Did you know that women influence 85% of U.S. consumer spending and have seen a 42% income increase between 2011 and 2021? But according to W Code’s 2023 U.S. Female Consumer Fact Pack, only 38% of U.S. women feel that brands truly understand them. As part of this year’s My Code Intelligence Center Multicultural Consumer Fact Pack, this annual research is designed to arm marketers with compelling, nuanced insights that help them better understand, connect with, and authentically enrich the lives of female consumers. The U.S. female population is a melting pot of diverse cultures and communities. Women are a…

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How Brands Can Honor Solidarity Among Asian, Black and Afro-Asian Communities

With Black History Month well underway, we want to explore how the rich history among Asian, Black and Afro-Asian communities has influenced present-day culture and politics and what that means for brands. The history of Afro-Asian solidarity dates back decades and has shaped the way Asian and Black communities interact today. There are significant historical examples of such solidarity, including Asian Americans who were at the forefront of the Civil Rights movement, with advocates such as Grace Lee Boggs and Yumi Kochiyama supporting change in the face of injustice. The 1955 Bandung Conference was another instance where Asians residing in…