Solutions For Strong Brand Impact
Our objective is to equip marketers with culturally nuanced intelligence in order to enhance their ability to engage, comprehend, and establish connections with a diverse consumer base. Our research team uncovers insights into market and consumer dynamics and digital media preferences that powerconnections with multicultural consumers.
Media
Along with its proprietary first-party data, My Code offers a complete suite of robust advertising solutions that allow brands and advertisers to reach diverse audiences with high-impact media across Audio, CTV, Video, and Display.
Content
Cultural nuance is what sets our content apart. Our Studio is made up of people who identify with the audiences we represent. We make sure that the right people are in the room throughout our process to ensure that our partnerships with brands center and benefit the communities we serve.
Insights with Purpose
Our goal is to provide marketers with the tools they need to understand cultural nuance which helps them achieve better reach and connection with multicultural and diverse consumers.
87K
interviews in 2022
Reach More Audiences with My Code Ads
Our full suite of advertising solutions allows brands and advertisers to reach multicultural and diverse audiences across high-impact, audio, CTV, video,and display. Our high-performing media inventory across demographics is also available via direct or programmatic buying.
High-Impact Formats: Video & Audio Formats:
- Universal adhesions
- Mobile Interstitials
- Mobile Interscroller & Miniscroller
- Desktop Skins
- Shoppable Ads
- Dynamic Ads
- Native Article & Native Social Widgets
- Interactive Video (OLV only)
- Dynamic Video (CTV, OTT & OLV)
- In-banner Video
- Audio
Driving Strong Impact For Your Brand
With measurable impact, My Code has proven to be the best multicultural platform to reach diverse audiences in the U.S. No other media company offers true multicultural media at scale powered by intelligence and culturally nuanced content.
Brand Lift*
+74
BRAND AWARENESS
+44
AD RECALL - OUR HIGH IMPACT AD OFFERINGS EXCEED STANDARD DISPLAY BENCHMARKS BY 8X TO 20X
+35
BRAND CONSIDERATION
Video and High-Impact Ads
- Our VCR benchmarks exceed industry standards by 1.04x to 1.09x, with averages from 73% to 76%.
- Our High-Impact Ad offerings exceed standard display benchmarks by 10x to 30x, with CTRs ranging from 1% to 3%.
*Source: Intelligence Center from My Code, Analysis of 22,220 responses to My Code Online Lift Campaign Measurement Studies conducted in 2022 across Entertainment, Alcohol, CPG (Household, Consumable, Personal Care), Consumer Electronic, Auto, Tech, CPG(Pet), and Personal Finance categories
Content Studio
Powered by a team of multicultural and diverse strategists, creatives, and producers, My Code’s Studio Team is dedicated to connecting our clients with multicultural communities through authentic dialogue that makes both parties feel engaged with, seen, and heard.
Studio Solutions Include:
- My Code Original IP: Sponsorable Content Developed with our Publishers and/or Partner Creators
- Custom Editorial
- Studio-Produced Video
- Influencer-Produced Video
- Content Hubs and Microsites
- Social Products: GIFs, Memes and Social Cards
- Live and Virtual Events
- Branded Merchandise
- Scouting and Talent Management
