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How Brands Can Honor Solidarity Among Asian, Black and Afro-Asian Communities


With Black History Month well underway, we want to explore how the rich history among Asian, Black and Afro-Asian communities has influenced present-day culture and politics and what that means for brands. The history of Afro-Asian solidarity dates back decades and has shaped the way Asian and Black communities interact today. There are significant historical examples of such solidarity, including Asian Americans who were at the forefront of the Civil Rights movement, with advocates such as Grace Lee Boggs and Yumi Kochiyama supporting change in the face of injustice. The 1955 Bandung Conference was another instance where Asians residing in…

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How to Create Authentic Advertising for AANHPI Audiences


The Asian American and Native Hawaiian/Pacific Islander (AANHPI) audience is among the most influential market segments in the U.S. Even though the community accounts for under one-tenth of the country’s population, it has nearly doubled between 2000 and 2019 and is projected to become the largest population cohort by 2060, according to The Brookings Institute. In addition to their rapid growth, this audience’s purchasing power rose 314% in the last 20 years, outpacing other ethnic or racial groups. But based on Intelligence Center’s 2022 AANHPI Consumer Fact Pack, only 3 out of 10 AANHPI adults say that companies understand them…

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How Marketers Can Celebrate the Achievements of the AANHPI Community


In the last three years, it has become more critical than ever to exalt the contributions of the Asian American Pacific Islander (AANHPI) community and give voice to its members. Since the start of the COVID-19 pandemic, there has been an increase in anti-Asian hate crimes by up to 189% according to the Center for the Study of Hate and Extremism. In addition, AANHPI communities have been victims of different aggressions, from verbal violence to physical attacks. According to the 2022 AANHPI Consumer Fact Pack from My Code’s Intelligence Center, 77% of AANHPI adults strongly feel that online racial hate…

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How AANHPI Communities Can Overcome Mental Health Care Obstacles


Mental health is one of the issues that is becoming more and more relevant in our society. However, Asian Americans and Pacific Islanders (AANHPI) are often overlooked when it comes to mental health services due to systemic racism and gaps in the healthcare industry. According to the National Alliance on Mental Illness, only 21% of AANHPI adults received treatment for a mental illness in 2020. This is less than other communities that reach out for treatment with Hispanic/Latinos at 35%, Black Americans at 37% and White Americans at 52%. The issue seems to be that AANHPIs don’t often seek help…

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