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What Every Brand Should Know About the Hispanic Market


Those who identify as Hispanic, Latino or Latinx make up the largest minority group in the United States. According to the Pew Research Center, the Hispanic population growth increased by 70% between 2000 and 2019, reaching over 60 million people in the country. By 2045, the Brookings Institute reports the U.S. is expected to be “minority White,” making the Hispanic population even more of a critical audience in marketing and advertising messages.  In honor of National Hispanic Heritage Month from September 15 to October 15, here’s a look at what defines the Latinx market to inform brands on how to…

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How Beauty Advertisements Underrepresent Hispanic Women


Hispanic women are one of the most influential segments of the beauty and self-care industry. In fact, according to an article in Beauty Inc, Latin women outspend the average U.S. beauty consumer by a whopping 30 percent.  Yet despite the massive spending power of Hispanic women, this important demographic is still often underrepresented and overlooked in advertising targeting the American public. For savvy beauty industry insiders, this presents an opportunity to both tap into a potent market and make a real difference in promoting diversity and inclusion. Combating Stereotypes of Hispanic Women in Beauty Advertisements One of the most significant…

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