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Celebrating the Hispanic Community With Better Marketing

As the largest and fastest-growing multicultural population in the country, the Hispanic audience has a significant influence on the economy. According to the World Bank, their purchasing power in the U.S. was at $1.9 trillion as of 2020, with potential to increase to $2.6 trillion over the next three years. Despite the rise of the Hispanic population, many brands still fail to connect well with is audience. Less than half of the Hispanic adults surveyed by My Code’s Intelligence Center feel understood by brands and the 2022 Hispanic Consumer Fact Pack revealed that there is a heightened desire to relate…

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